BIGSTOCK ACQUISITION CAMPAIGN EXCEEDS CPA GOALS BY 81%
decrease in CPA over the course of the campaign
of conversions occur within 1 hour of first impression
increase in post-click conversions
Bigstock is your fast, easy-to-use marketplace for quality stock images. We offer over 25 million royalty-free photographs and illustrations from talented photographers and artists around the globe, available for almost any purpose. In 2009 BigStockPhoto was acquired by Shutterstock, the biggest subscription-based image library in the world..
Increase Subscription Subscribers
Bigstock provides a monthly subscription service for high quality photography. Bigstock wanted to increase its already remarkable rate of growth by finding new pockets of potential customers. As a subscription service, Bigstock needed to make sure new customers make for good long term customers.
The Rockerbox Solution
Recency Marketing meets Subscription Customers
Rockerbox's Recency Marketing technology was able to determine the most relevant browsing patterns displayed by Bigstock converters prior to converting. With this data in hand, Rockerbox was able to ensure its serving to users whose recent browsing matched the most valuable existing converters.
Successfully Scaled Subscriber Conversions
Despite the added difficulty of distinguishing customers that are looking for monthly services, Rockerbox was able to substantially lower CPAs while also increasing monthly spend.