Chatting about Rockerbox with Neil from SpareMin

I had a chance to speak with one of Rockerbox’s investors Neil Mody last week. Neil is the former founder of nRelate which was sold to IAC. Since then, he’s gone on to start SpareMin, an awesome way to have meaningful conversations when you’re available. Check out our conversation where we discuss Rockerbox and the broader marketing landscape. Enjoy! Continue reading Chatting about Rockerbox with Neil from SpareMin

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5 Questions to Answer Before Switching to Multi-Touch Attribution

Marketing your company or products starts pretty simply. A Facebook test here or there. A couple of AdWords campaigns. Once you achieve a bit of success, however, and realize it’s time to expand the scope of your marketing, things will become complicated very quickly. Suddenly you’re working with multiple platforms and vendors. You need to be producing and refreshing multiple creatives formats frequently. You have reports coming in from … Continue reading 5 Questions to Answer Before Switching to Multi-Touch Attribution

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Post View Paralysis: Two Questions on View-Through Attribution

The great thing about investing in stocks is that it’s very easy to know how well you’re performing: if the value of your investment goes up, you’re doing well; if it goes down, you’re doing poorly. In online marketing, this clarity of outcome doesn’t exist. If you run a $100K advertising campaign and your sales double, can you claim with certainty that your ad campaign … Continue reading Post View Paralysis: Two Questions on View-Through Attribution

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What’s in a name? The story behind “Rockerbox”

At Rockerbox, we’re all about making the lives of marketers easier. Using real-time browsing behavior, we identify and target user intent with our Recency Analytics solutions and Recency Marketing services. You might wonder, then, how the name “Rockerbox” fits into that picture. The History of the Rocker Box A Google search of the term “rockerbox” likely leads you to sepia-toned photographs of gold miners like … Continue reading What’s in a name? The story behind “Rockerbox”