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Why Focusing on CTR Leads to Poor Prospecting Performance

At Rockerbox, we’ve learned that focusing on click-through rates will lead to poor business outcomes in display prospecting campaigns. This is because there is little to no correlation between click-through rates and conversion rates. For context, the above plot was generated from campaign data that we’ve seen across our¬†direct response advertisers with more than 50,000 impressions. The campaigns themselves are generated from the insights provided … Continue reading Why Focusing on CTR Leads to Poor Prospecting Performance