Rockerbox ran a prospecting display campaign on behalf of DigitalOcean, the world’s fastest growing cloud provider that’s focused on simplifying web infrastructure for software developers. The goal of our campaign was to drive new signups and subscriptions of DigitalOcean’s core product.
  • 48%

    decrease in CPA over the length of the campaign

  • 266%

    increase in weekly campaign spend

  • 456%

    increase in acquisition conversion volume

The Goal

Increase Acquisitions while Lowering CPA

Rockerbox’s goal was to decrease the purchase CPA throughout the flight of the one-month campaign, while also increasing weekly spend. DigitalOcean set a target CPA goal for Rockerbox to achieve by the end of the campaign.

The Rockerbox Solution

Uncover the browsing pattern that occurs within 30 minutes of converting

Rockerbox designed Recency Analytics to uncover the sites, articles and content that visitors browse within 30 minutes of arriving on a site for the first time. By leveraging Recency Analytics, Rockerbox ensured users were targeted with a DigitalOcean message, only if their most recent browsing matched that of existing DigitalOcean converters. This strategy ensures that Rockerbox is targeting users whose most recent browsing is relevant for DigitalOcean.

The Results

Recency Prospecting Lowers CPAs while Increasing Scale

Rockerbox drove down the cost for acquiring a new customer below DigitalOcean's initial goal within two weeks of launching. As the campaign continued, Rockerbox maintained this lower CPA, while significantly increasing weekly spend.

"Rockerbox was one of the few paid channels we found success in maintaining efficiency while increasing scale."
Andy Hattemer
User Acquisition Manager