456% INCREASE IN ACQUISITION CONVERSION VOLUME IN ONE MONTH
decrease in CPA over the length of the campaign
increase in weekly campaign spend
increase in acquisition conversion volume
Increase Acquisitions while Lowering CPA
Rockerbox’s goal was to decrease the purchase CPA throughout the flight of the one-month campaign, while also increasing weekly spend. DigitalOcean set a target CPA goal for Rockerbox to achieve by the end of the campaign.
The Rockerbox Solution
Uncover the browsing pattern that occurs within 30 minutes of converting
Rockerbox designed Recency Analytics to uncover the sites, articles and content that visitors browse within 30 minutes of arriving on a site for the first time. By leveraging Recency Analytics, Rockerbox ensured users were targeted with a DigitalOcean message, only if their most recent browsing matched that of existing DigitalOcean converters. This strategy ensures that Rockerbox is targeting users whose most recent browsing is relevant for DigitalOcean.
Recency Prospecting Lowers CPAs while Increasing Scale
Rockerbox drove down the cost for acquiring a new customer below DigitalOcean's initial goal within two weeks of launching. As the campaign continued, Rockerbox maintained this lower CPA, while significantly increasing weekly spend.