JOURNELLE NEW CUSTOMER PROSPECTING CAMPAIGN GENERATES 295% ROAS
decrease in CPA over the length of the campaign
CTR increase over industry average
return on ad spend (ROAS) from new customers
Journelle is a luxury lingerie store in New York, featuring luxury designer lingerie, bras, underwear, loungewear and accessories. Journelle comes from the French word “journellement,” meaning “daily” and emphasizes the idea that beautiful lingerie should be worn everyday.
Acquire First Time Customers
Driving new customers to Journelle's high end luxury lingerie store is critical. As each new customer brings a lifetime of additional revenue, Journelle is constantly seeking new channels to find customers for its luxury offering. As such, Journelle was looking for non retargeting based solutions to allow it to scale its already incredible customer growth.
The Rockerbox Solution
Bringing Recency to Fashion
Rockerbox's media trading team leveraged convertor behavior to determine the paths that have driven existing customers to Journelle. Rockerbox was able to determine the specific patterns that result in the highest LTV customers by targeting these behaviors. Recency Prospecting campaign were designed to target new users that follow these same behaviors. With this strategy, Rockerbox was able to help Journelle scale customer acquisition while decreasing CPAs.
New Customers, Low CPA, High ROAS
Working closely with Journelle, Rockerbox was able to uncover the recency patterns that mattered and scaled our acquisition campaign. Furthermore, Rockerbox has helped Journelle learn new insights into the behaviors that drive visitors to its site. A win win outcome.
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