Attribution:

One of the most important questions you'll need to answer as a marketer boils down to: What's working? Which of your channels are driving sales, and which ones are wasting precious marketing spend? The way to answer that question is attribution. 

Marketing attribution is the analysis of marketing touchpoints that lead to a purchase or sale, and in our cornerstone eBook, we're covering everything you need to know about attribution to become a better, more informed marketer. 

Download it today!