We’re excited to announce that Rockerbox has entered into an agreement to be acquired by DoubleVerify, a leading digital media measurement, data, and analytics company. This marks an important milestone in Rockerbox’s journey and represents a powerful opportunity to expand the value we provide to advertisers.
Read the full press release here!
By joining forces with DoubleVerify, we are enhancing our ability to deliver best-in-class marketing measurement, combining Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Incrementality Testing with DV’s trusted media quality, performance measurement, and AI-powered activation solutions. This acquisition strengthens our shared mission of helping advertisers measure, optimize, and drive real business outcomes with greater precision and efficiency.
Advancing Measurement & Optimization Together
DoubleVerify has long been recognized as the gold standard in media quality protection and performance measurement. With the addition of Rockerbox’s attribution and outcome measurement capabilities, DV is evolving into a full-funnel measurement and optimization platform, empowering advertisers to gain a deeper understanding of their media performance and turn insights into action.
As Mark Zagorski, CEO of DoubleVerify, said:
“With the acquisition of Rockerbox, we will gain a transformative opportunity to capture the full scope of a campaign’s performance, integrating DV’s trusted data with conversion insights across both the open web and walled gardens. This is a game-changer for DV and the industry, as we reinforce our position as a unified, independent platform for digital-first performance measurement and AI-powered optimization—serving enterprise brands and mid-market advertisers while driving growth across lower-funnel campaigns.”
What This Means for Rockerbox Customers & Partners
First and foremost, our mission and commitment to marketers remain unchanged. Rockerbox will continue to operate as it always has, providing the measurement solutions our customers rely on. Our 2025 product roadmap remains on track, and our dedication to Unified Measurement is stronger than ever.
At the same time, joining forces with DV unlocks new opportunities:
- More robust measurement solutions – Pairing Rockerbox’s attribution insights with DV’s industry-leading verification data creates a more comprehensive view of marketing effectiveness.
- Greater investment and innovation – With additional resources, we can continue to push the boundaries of marketing measurement, making our tools even more actionable, scalable, and efficient.
- A broader reach for outcome-driven measurement – Together Rockerbox and DoubleVerify will be expanding beyond enterprise brands to serve mid-market and direct-response advertisers, ensuring more brands benefit from advanced measurement capabilities.
As Ron Jacobson, CEO of Rockerbox, shared:
“We’re thrilled to join forces with DoubleVerify and bring Rockerbox’s industry-leading measurement technology to even more advertisers, helping them drive better business outcomes. By combining DV’s trusted data and Rockerbox’s outcome measurement, we’re delivering the industry’s best full-funnel measurement offering—opening up new growth opportunities for current DV customers and expanding DV’s basket of solutions to attract new ones.”
Looking Ahead
The acquisition is expected to close in early Q2 2025, and we’ll share further updates as we move forward. In the meantime, it’s business as usual at Rockerbox—our team remains dedicated to supporting our customers, continuing to innovate, and helping marketers make smarter, data-driven decisions.
We’re incredibly grateful to our customers, partners, and team who have helped Rockerbox reach this milestone. This is just the beginning of an exciting new chapter, and we look forward to what’s ahead.
For more information, visit DoubleVerify or Rockerbox.