Using Rockerbox Data for Growth in Established Brands vs. DNVBs

Rockerbox is making waves! In a recent spring 2022 Insider Intelligence report, real-time data and insights from Rockerbox pave the way for a more complete understanding about the ongoing growth of modern DTC ecommerce brands. Contributors track ecommerce growth as it relates to established incumbent (traditional) brands and more recent digitally native brands (DNVBs).

In the DTC Brands 2022 report, contributors answer questions such as:

Is DTC ecommerce still prominent, and how quickly is growth accelerating?
Which brands have seen the greatest direct-to-consumer success?
What growth strategies are most effective at driving scalable results?
How do established brands learn from DNVBs, and vice versa?

Not only does real-time Rockerbox data play a role in shaping the report’s findings, but Sara Livingston, Head of Customer Solutions, weighs in on important topics like the use of digital ads to drive branding and performance—

“When brands can’t scale on Facebook, they go to linear TV and OTT. Nobody that knows better is trying to shove OTT into the same box as Facebook. They’re not running addressable [ad buys]; they’re all running demographic and interest-based buys.”

If you want to learn more about the modern evolution of direct-to-consumer strategies (and if you’re curious to see which qualities define enduring brands), head over to Insider Intelligence to access the complete report.

Access Real-Time Findings with Rockerbox

Did you know? You can access the latest budget breakdown across channels like Google, Facebook, TikTok and more. With Rockerbox’s live State of Spend dashboard, get a detailed look at which advertising channels the top DTC brands are investing in to drive conversions.

About Rockerbox

Rockerbox builds technology that enables companies to grow faster and more easily, with the marketing infrastructure that makes scalability attainable. Rockerbox centralizes all marketing spend and campaigns (paid, organic, digital, and offline), while deduplicating conversions. Our data centralization and channel measurement features are fully transparent and customizable, helping you ensure that your data is both clean and trustworthy.