Blog for Marketing Attribution | Rockerbox

Planning & Optimization Template

Written by Omar from Rockerbox | Sep 14, 2022 4:21:00 PM

A) What does this template show?

  • The In-platform data template enables you aggregate and standardize your in-platform marketing data across your main channels
  • This unlocks the ability to streamline your in-platform performance reporting, reducing the need for manual data manipulation and copy & pasting

This list of available in-platform data includes:

  • Facebook
  • Google
  • Bing
  • Tiktok
  • Pinterest
  • LinkedIn

B) When to use this template

With this template you can do the following:

  • Tag your marketing campaigns with a marketing tactic (e.g., Acquisition, Search, or a custom tag)
  • Set CPA and budget/spend goals for each marketing tactic
  • Evaluate performance against your goals on a campaign basis or on a platform + tactic basis (e.g., Facebook Retargeting).

C) Rockerbox report this template leverages: Platform Performance Report

D) Who can use this template? Free + Paid Rockerbox users