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14 Nov 2024
Product | 3 min read

Deepening Customer Insights with Rockerbox Clickstream: More Than Just Conversions

As we’ve explored in previous posts, Rockerbox’s Clickstream Dataset g...
written by Ashley McAlpin
13 Nov 2024
Case Study | 2 min read

Rockerbox’s Data-Driven Approach to Radio Geo-Test Planning and Execution

Note: We’ve adjusted the values and geos for customer anonymity, but r...
written by Ashley McAlpin

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11 Nov 2024
Rockerbox Goldmine | 7 min read

November 2024: Rockerbox Goldmine

Welcome to this month’s Rockerbox Goldmine! We’re excited to share the...

written by Ashley McAlpin
08 Nov 2024
Pro-tips | 3 min read

Unlocking Deeper Customer Insights with Rockerbox’s Audience Segmentation

Understanding your audience is essential, and audience segmentation is...

written by Ashley McAlpin
06 Nov 2024
Pro-tips | 4 min read

Using Attribution to Understand Customer Cohorts

This is the final article in a three part series on how to use attribu...

written by Will Burghes
04 Nov 2024
Pro-tips | 4 min read

Rockerbox’s Clickstream Dataset: A New Era in Marketing Analytics

Having a complete view of user interactions is no longer optional; it’...

written by Ashley McAlpin
01 Nov 2024
Pro-tips | 4 min read

Using Attribution to Build Rich Consumer Segments

This is the second article in a three part series on how to use attrib...

written by Will Burghes
31 Oct 2024
Product | 4 min read

Introducing Rockerbox’s Clickstream Dataset

For marketers who need a comprehensive view of every step in the custo...

written by Ashley McAlpin
28 Oct 2024
Pro-tips | 4 min read

The Expansion of Marketing Measurement

We recently facilitated a conversation between Ron Jacobson, Matt Bahr...

written by Ashley McAlpin
25 Oct 2024
Marketing | 4 min read

Why Rockerbox Outshines Google Analytics for Advanced Measurement

Simply tracking clicks or in-app engagements is not enough. Brands nee...

written by Ashley McAlpin
25 Oct 2024
Webinar | 3 min read

Webinar Recap: How Today’s Best Marketers are Navigating MTA, MMM, and Testing

The marketing landscape has shifted dramatically over the past few yea...

written by Ashley McAlpin
24 Oct 2024
Pro-tips | 3 min read

Driving Creative Strategy with User Journey Mapping

This is the first article in a three part series on how to use attribu...

written by Will Burghes
22 Oct 2024
News | 2 min read

Rockerbox Named a Leader in Snowflake's 2025 Modern Marketing Data Stack

We are thrilled to announce that Rockerbox has been named a Leader in ...

written by Ashley McAlpin
17 Oct 2024
3 min read

Updating Your MMM Model Weekly Isn’t Worth the Effort

When it comes to Marketing Mix Modeling (MMM), updating your model mor...

written by Daniel Lidral-Porter
16 Oct 2024
Marketing | 4 min read

Navigating the Shift from Lower-Funnel Success to Upper-Funnel Investment

Navigating the Shift from Lower-Funnel Success to Upper-Funnel Investm...

written by Ashley McAlpin
01 Oct 2024
Industry Trends | 4 min read

The Challenge of Cross-Media Measurement: Navigating the Shift to Digital and Connected TV

Advertisers today face increasing complexity in measuring campaigns ac...

written by Ashley McAlpin
01 Oct 2024
Rockerbox Goldmine | 5 min read

October 2024: Rockerbox Goldmine

Welcome to the October edition of The Rockerbox Goldmine! As we head i...

written by Ashley McAlpin
18 Sep 2024
Industry Trends | 3 min read

Overcoming Challenges in Measuring Affiliate Marketing Impact: Practical Strategies

Affiliate marketing offers a valuable channel for driving conversions,...

written by Will Burghes
12 Sep 2024
Industry Trends | 3 min read

Preparing for the 2024 Holiday Season: Key Insights and Strategies for Marketers

As the holiday season approaches, marketers face new challenges and op...

written by Ashley McAlpin
06 Sep 2024
Webinar | 2 min read

Webinar: Use Testing to Prepare Your Holiday Campaigns with Confidence

As the holiday season approaches, marketers everywhere are gearing up ...

written by Ashley McAlpin
04 Sep 2024
Product | 3 min read

Announcing Rockerbox Testing: Unlock Incrementality

written by Ashley McAlpin
01 Sep 2024
Rockerbox Goldmine | 5 min read

September 2024: Rockerbox Goldmine

Welcome to the first iteration of the Rockerbox Goldmine! Before we ge...

written by Ashley McAlpin
20 Aug 2024
Industry Trends | 4 min read

The Hidden Costs of Cutting Brand Advertising: Why Reducing Spend Can Hurt More Than Help

Reducing brand advertising might seem like a logical way to tighten bu...

written by Ashley McAlpin
16 Aug 2024
Product | 2 min read

Introducing Rockerbox Data Status Reporting: Your Gateway to Real-Time Data Visibility

Having access to clean, reliable, and timely data is crucial. At Rocke...

written by Ashley McAlpin
13 Aug 2024
Marketing Mix Modeling | 3 min read

The Future of MMM: What Will Set Providers Apart?

The landscape of Marketing Mix Modeling (MMM) is undergoing a transfor...

written by Ashley McAlpin
09 Aug 2024
Marketing | 2 min read

Why are users okay with first-party data collection and not third?

This blog is a guest post by Dayna Lang, Content Writer for Rockerbox ...

written by Illumin
07 Aug 2024
Marketing | 3 min read

How to Measure Top-of-Funnel Effectiveness with Rockerbox

Is the marketing funnel still relevant today? Does it matter how you d...

written by Maggie Tharp
02 Aug 2024
Marketing | 2 min read

[Webinar] From Creative to Holistic Channel Measurement: Uncovering the Trends in Both Creative and Channel Measurement in 2024

Simply measuring the effectiveness of your creative assets is no longe...

written by Ashley McAlpin
24 Jul 2024
Marketing | 1 min read

[On-Demand Webinar] MTA + MMM: Stronger Marketing Measurement with Multiple Methods

At Rockerbox, we believe there’s not just one way to measure the impac...

written by Maggie Tharp
12 Jul 2024
1 min read

[On-Demand Webinar] Creating a Unified View of the Customer Journey

We discussed how to get a unified understanding of your buyers’ path t...

written by Maggie Tharp
09 Jul 2024
Marketing | 2 min read

Transparency in Advertising: The Push for Greater Clarity and Accountability

The advertising industry is experiencing a transformative period drive...

written by Ashley McAlpin
01 Jul 2024
Product | 2 min read

Rockerbox Q2 Product Recap: Enhancing User Experience with Faster Load Times and Advanced Filtering

As we wrap up Q2, we’re excited to highlight two significant product l...

written by Ashley McAlpin
12 Jun 2024
Marketing | 1 min read

[On-Demand Webinar] A Cookie-less Future and What that Means for Marketing

We set the record straight on what the loss of third-party cookies mea...

written by Maggie Tharp
05 Jun 2024
Marketing | 2 min read

[On-Demand Webinar] 3 Rockerbox MMM Features to Help You Drive Growth

Are you tired of making marketing decisions based on gut feelings or i...

written by Maggie Tharp
31 May 2024
Webinar | 1 min read

[On-Demand Webinar] TV/CTV 3x3: 3 News Stories, 3 Questions, 3 Trends on the Current TV/CTV Landscape

What’s new in CTV/TV? We answered that question from multiple perspect...

written by Maggie Tharp
29 May 2024
Marketing | 5 min read

What You Don’t Know About Your Buyer Journey Could Hurt You

How well do you understand the paths your customers take to convert? W...

written by Maggie Tharp
22 May 2024
Marketing | 2 min read

[Webinar Recap] How CTV Boosts Performance Throughout the Funnel (And How to Measure it with MMM)

CTV advertising is growing rapidly. For advertisers, CTV offers a chan...

written by Maggie Tharp
16 May 2024
Marketing | 4 min read

[Trends] What Channels Should You Be Exploring in in 2024?

Does it seem like there’s always a new marketing or advertising channe...

written by Maggie Tharp
14 May 2024
Marketing | 2 min read

Rockerbox MMM Deep-Dive: Customize your KPIs

Read the other blogs in this series: Scenario Planner, Data Upload Too...

written by Maggie Tharp
13 May 2024
Pro-tips | 2 min read

[Guide] Build vs. Buy: Two Approaches to Creating an MTA Solution

Ever looked at an analytics platform and thought “I could build that”?...

written by Maggie Tharp
01 May 2024
Marketing | 2 min read

Rockerbox MMM Deep-Dive: Explore Budget Scenarios for Maximum Impact

Read the other blogs in this series: Customize KPIs, Data Upload Tool ...

written by Maggie Tharp
30 Apr 2024
Marketing | 2 min read

[On-Demand Webinar] Should You Buy or Build an MTA Solution?

Many companies exploring marketing measurement consider whether they s...

written by Maggie Tharp
30 Apr 2024
2 min read

Rockerbox MMM: 3 Questions with Rockerbox

Rockerbox MMM helps marketers and finance leaders set budgets with con...

written by Maggie Tharp
29 Apr 2024
Marketing | 4 min read

New Year, New Channels: How to Test Into New Marketing Avenues Confidently

While some marketing channels like Facebook and Google might hold what...

written by Maggie Tharp
16 Apr 2024
2 min read

Rockerbox MMM Deep-Dive: Customize Your Model with Your Own Data

Read the other blogs in this series: Customize KPIs, Scenario Planner ...

written by Maggie Tharp
03 Apr 2024
Marketing | 3 min read

How to Know if Your Marketing is Working (And Why Deduplication is Your Friend)

At the root of all marketing measurement is one simple question: Is ou...

written by Maggie Tharp
01 Apr 2024
Product | 2 min read

Rockerbox Product Recap: 4 Products We Launched in Q1

As we reflect on the first quarter of the year, we’re thrilled to shar...

written by Ashley McAlpin
27 Mar 2024
Use Case | 2 min read

Webinar — A TikTok Tale: Rebag’s TikTok + Rockerbox Strategy for Success

TikTok is used by almost 5 million U.S. businesses to reach their audi...

written by Maggie Tharp
27 Mar 2024
Marketing | 4 min read

MTA: Better Off Without Third-Party Cookies

A Note from Ron Jacobson, Rockerbox CEO and Co-founder The myth that t...

written by Ron Jacobson
27 Mar 2024
Marketing | 3 min read

Beyond Clicks: The Metrics That Truly Define Retargeting Success

Guest post by: Rachel Washington, Marketing Manager, Navistone

written by Rachel Washington
20 Mar 2024
Marketing | 2 min read

Leveraging Rockerbox + TikTok for Growth: A Comprehensive Playbook for Advertisers

TikTok, with its staggering 1 billion monthly active users, has emerge...

written by Maggie Tharp
14 Mar 2024
Marketing | 4 min read

How to Reduce Confusion and Drive Results with a Marketing Source of Truth

Think of all the different locations and dashboards you have to check ...

written by Maggie Tharp
07 Mar 2024
Marketing | 1 min read

[Infographic] February 2024 State of Spend

Where are marketers spending their budgets these days? Which channels ...

written by Maggie Tharp
04 Mar 2024
Marketing | 4 min read

The Good, the Bad, and the Messy of Omnichannel Marketing

Omni-channel marketing has increased in popularity since the pandemic,...

written by Maggie Tharp
28 Feb 2024
Marketing | 5 min read

What the End of Third-Party Cookies Means for Marketing + Attribution

Guest Contributor: Isaac Uloko, Director Of Measurement and Attributio...

written by Isaac Uloko
26 Feb 2024
Marketing | 6 min read

The Busy Brand’s Guide to Data Centralization

Having access to high-quality marketing data to analyze performance an...

written by Maggie Tharp
09 Feb 2024
Marketing | 1 min read

Unlocking the Power of Marketing Mix Modeling: Insights from the Rockerbox Webinar

MMM is all the rage right now, and for good reason. In our recent webi...

written by Ashley McAlpin
24 Jan 2024
Marketing | 1 min read

[Webinar] Rockerbox MMM Demo

How Rockerbox MMM Stands Apart + How to Leverage Data-Driven MMM To Dr...

written by Maggie Tharp
23 Jan 2024
News | 4 min read

Rockerbox + MNTN Launch Official Partnership

Unlock Total CTV Visibility Like Never Before Ready to experience way ...

written by Maggie Tharp
22 Jan 2024
News | 2 min read

#1 in B2C Attribution: G2 Winter 2024 Awards

We are thrilled to announce that Rockerbox has received a series of aw...

written by Ashley McAlpin
17 Jan 2024
Product | 2 min read

3 Updates We Rolled out in December 2023

Even in the busyness of the holidays, we made sure to push out several...

written by Maggie Tharp
08 Jan 2024
News | 3 min read

Rockerbox Becomes a Badged TikTok Marketing Partner

We're thrilled to announce that Rockerbox is now a badged TikTok Marke...

written by Ashley McAlpin
05 Jan 2024
Marketing | 2 min read

Rockerbox Events On-Demand

Re-Experience Key Sessions and Speakers from Our Digital Conferences R...

written by Maggie Tharp
02 Jan 2024
Pro-tips | 7 min read

Unlocking the Potential: How Data Transforms Marketing Strategies

Today, data is the compass that guides every marketing decision. In th...

written by Ashley McAlpin
13 Dec 2023
Marketing | 2 min read

3 Tips for a Successful OTT Strategy in 2024

By: Tara Johnson, Senior Content Manager at Tinuiti 2023 has brought a...

written by Tara Johnson
13 Dec 2023
Marketing | 2 min read

Why Data Matters: Looking at Measurement Beyond Methodology

In today’s fast-paced digital marketing world, the ability to make qui...

written by Ashley McAlpin
11 Dec 2023
Culture | 2 min read

Rockertreat 2023: Strengthening Bonds and Aligning Visions

At Rockerbox, we believe in the power of face-to-face interactions and...

written by Ashley McAlpin
04 Dec 2023
Marketing | 3 min read

Black Friday and Cyber Monday 2023: A Look at the Numbers

Introduction In the wake of Black Friday and Cyber Monday (BFCM) 2023,...

written by Ashley McAlpin
04 Dec 2023
Pro-tips | 6 min read

Attributing Unattributable Conversions

"I have too many conversions being attributed to direct or organic soc...

written by Ron Jacobson
01 Dec 2023
1 min read

On-Demand Webinar: Unveiling the Future of Streaming TV

Are you trying to stay ahead of the curve in the dynamic world of stre...

written by Maggie Tharp
09 Nov 2023
Marketing | 1 min read

[Webinar] Marketing Measurement Your Way: Rockerbox Live Demo + Q&A

Effective marketing measurement is (1) based in high-quality, complete...

written by Maggie Tharp
08 Nov 2023
4 min read

Rockerbox Announces Measurement Integration with TikTok

Unveiling TikTok’s Impact on Revenue & the Buyer Journey Nearly 5 ...

written by Maggie Tharp
02 Nov 2023
Marketing | 3 min read

Transitioning from Universal Analytics to GA4

(And How Rockerbox Track Bridges the Gap) As if 2023 wasn’t wild enoug...

written by Ashley McAlpin
01 Nov 2023
Product | 3 min read

1, 2, 3... Product Release Marathon!

3 Game-Changing Features Rockerbox Released This Month This month, we ...

written by Maggie Tharp
01 Nov 2023
Marketing | 1 min read

[Webinar Recap] How to Be a Full Funnel Marketer in 2023 and Beyond

Many marketers aspire to full funnel marketing, but how do you know if...

written by Maggie Tharp
30 Oct 2023
News | 2 min read

Rockerbox Achieves SOC 2 Certification for Security

Elevating Data Protection Standards We're excited to announce a signif...

written by Maggie Tharp
23 Oct 2023
News | 3 min read

Rockerbox & Snowflake: Leading the Charge in Modern Marketing Data Attribution

The modern B2C organization's marketing landscape is a complex and int...

written by Ashley McAlpin
17 Oct 2023
Holiday Guide 2023 | 3 min read

The Ultimate Holiday Planning Guide 2023

As we approach the 2023 holiday season, there's an air of anticipation...

written by Ashley McAlpin
13 Oct 2023
Marketing | 2 min read

Introducing Collect: Streamline Your Marketing Data for Success

In the world of marketing, data reigns supreme. It's the key that unlo...

written by Maggie Tharp
05 Oct 2023
Product | 2 min read

Rockerbox's Track Product: First-Party Data to Power MTA

As a marketer you know that data is key. Quality data helps you target...

written by Maggie Tharp
20 Sep 2023
Product | 2 min read

2 Key Updates We Rolled out in August 2023

Another month, another round of updates to make our platform more effe...

written by Maggie Tharp
15 Sep 2023
Marketing | 2 min read

Rockerbox's Optimize Product Line: Set Campaign Goals, Get Regular Optimization Insights

At Rockerbox, we’re here to support marketers at all levels to handle ...

written by Maggie Tharp
15 Sep 2023
Product | 2 min read

[New] Rockerbox + Hightouch: Centralize Even More Data for Greater Insights

Without centralized, reliable, timely marketing data, it’s almost impo...

written by Maggie Tharp
01 Sep 2023
3 min read

Rockerbox's MMM Product: Create a Better Marketing Budget with the Power of Marketing Mix Modeling

There is no one right way to analyze your marketing. At Rockerbox, we ...

written by Maggie Tharp
30 Aug 2023
4 min read

What Our New Data + Analysis Product Lines Mean for Marketers

This month we released one of the biggest positioning changes in Rocke...

written by Maggie Tharp
24 Aug 2023
3 min read

Rockerbox's Journey Product: Funnel Insights Like Never Before

It can be challenging to find a marketing measurement solution that gi...

written by Maggie Tharp
23 Aug 2023
3 min read

Rockerbox and Pinterest Unveil Impressive Results

When two giants of the marketing and advertising world come together, ...

written by Ashley McAlpin
23 Aug 2023
Marketing | 1 min read

Unlock the Power of OTT Advertising: Watch On-Demand!

Are you ready to conquer the ever-expanding world of OTT/streaming vid...

written by Maggie Tharp
15 Aug 2023
News | 3 min read

Rockerbox Product Lines: The New Age of Marketing Measurement

As a marketer you need accurate marketing intel on the performance of ...

written by Maggie Tharp
07 Aug 2023
Product | 2 min read

Rockerbox July 2023 Releases: A New Way to Keep a Pulse on Important Data Insights

There’s always something going on at Rockerbox. Coming on the heels of...

written by Maggie Tharp
03 Aug 2023
Marketing | 2 min read

[On-Demand Webinar] Navigating the Shifting Media Landscape: A Guide to Advertising in H2 2023

In today's ever-evolving world of marketing, staying ahead of the curv...

written by Maggie Tharp
03 Aug 2023
News | 2 min read

Unwrap the Magic of Holidaze - The Ultimate FREE Event for B2C Marketers!

Get ready to enter a world of marketing magic, because Rockerbox Holid...

written by Maggie Tharp
28 Jul 2023
4 min read

Unifying Paid Search & SEO: The Perfect Strategy for Optimal Digital Visibility

Guest post by Jonathan Tattoni, Senior Paid Media Manager, and Sarah D...

written by Electric Orange Creative
27 Jul 2023
Marketing | 1 min read

[On-Demand Webinar] Crush the Search Game in 2023: The Unstoppable Combination of Paid + SEO

We joined forces with Electric Orange Creative to reveal the ultimate ...

written by Maggie Tharp
20 Jul 2023
News | 2 min read

New: Rockerbox Academy Sets You Up for Measurement Success

Rockerbox is taking you back to school, but you get to work at your ow...

written by Maggie Tharp
12 Jul 2023
Product | 1 min read

Rockerbox June 2023 Feature Releases: Revolutionizing Marketers’ Day-to-Day

Over the month of June Rockerbox has been hard at work, bringing custo...

written by Maggie Tharp
28 Jun 2023
3 min read

Understanding the Impact of iOS 17 Privacy Changes on Advertising

Apple's recent release of iOS 17 brings with it significant privacy ch...

written by Ashley McAlpin
15 Jun 2023
Culture | 3 min read

G2 Summer Awards: Thank You for Trusting Us on Our Journey to Success

At Rockerbox, we are overjoyed and deeply grateful to announce that we...

written by Ashley McAlpin
14 Jun 2023
Marketing | 2 min read

The May 2023 Rockerbox Feature Releases That Changed the Game for Marketers

Channel managers, our recent releases have all been focused on making ...

written by Maggie Tharp
26 May 2023
Marketing | 2 min read

Unlocking Insights with Rockerbox's Digital Comparison View

Sure, your most-used advertising platforms like Facebook, Google, and ...

written by Maggie Tharp
19 May 2023
Marketing | 1 min read

[On-Demand Webinar] How to Prep Your Media Mix Now for a Better Q4

Is your marketing mix serving your current goals? More importantly, wi...

written by Maggie Tharp
17 May 2023
3 min read

Doubting Affiliate’s Incrementality? That's So 2019

The following is a guest post written by Kristina Nolan, Vice Presiden...

written by Kristina Nolan
16 May 2023
Marketing | 3 min read

New! Actionable Insights for Channel Managers with Rockerbox

Goals and Recommendations Gives Marketers Campaign-Level Optimization ...

written by Maggie Tharp
11 May 2023
2 min read

3 Game-Changing April Releases

April was a month for the record books at Rockerbox. We’re always push...

written by Maggie Tharp
27 Apr 2023
Marketing | 2 min read

3 Questions with Rockerbox: What Snapchat Views Mean for Marketers

Earlier this month, we announced our formal partnership with Snapchat,...

written by Maggie Tharp
24 Apr 2023
Marketing | 8 min read

Partnerships: A low-cost way for ecommerce businesses to expand revenue and brand awareness

Guest post by Blaire McClure, Product Marketing Manager, Impact

written by Blaire McClure
14 Apr 2023
Product | 2 min read

3 Things Rockerbox Released in March 2023

After February’s launch of MMM for Shopify, we kept the momentum going...

written by Maggie Tharp
13 Apr 2023
Marketing | 2 min read

The B2C Snapchat Playbook: How to Win More Customers with Snapchat + Rockerbox

For brands marketing to a Gen Z and Millennial user base, Snapchat can...

written by Maggie Tharp
12 Apr 2023
Marketing | 2 min read

[New!] Rockerbox + Snapchat Views: Get the Full Picture of Your Snapchat Campaign Impact

When you’re trying to unlock the full impact of a highly visual platfo...

written by Maggie Tharp
04 Apr 2023
Marketing | 3 min read

3 Questions with Rockerbox: Why We Created MMM for Shopify

In late February we released MMM for Shopify—a game-changing measureme...

written by Maggie Tharp
03 Apr 2023
Marketing | 6 min read

The Power of Emotional Advertising: Why It Works and How to Do It Right

In today's crowded advertising landscape, it's more important than eve...

written by Ashley McAlpin
29 Mar 2023
Webinar | 2 min read

[On Demand] Measure Smarter with Rockerbox: Live Demo + Q&A - March 2023

B2C businesses need marketing measurement that’s designed to answer th...

written by Maggie Tharp
29 Mar 2023
Marketing | 2 min read

The Game-Changing Features Rockerbox Released in February 2023

February was a monumental month in product releases for Rockerbox with...

written by Maggie Tharp
27 Mar 2023
3 min read

The Power of Data Visualization for Unlocking Upper-Funnel Marketing Insights

Guest post by Michael Skehill, Performance & Growth Marketer at Ro...

written by Michael Skehill
23 Mar 2023
Webinar | 1 min read

[On Demand Webinar] How to Increase ROAS 25%+ with an Old-School Ad Technique

Your advertising strategy might not be working as well as you think it...

written by Maggie Tharp
09 Mar 2023
Webinar | 1 min read

[On-Demand Webinar] 2023 Roadmapping: How to Stay Profitable in a Turbulent Landscape

Roadmapping is difficult enough under normal macroeconomic conditions....

written by Maggie Tharp
28 Feb 2023
3 min read

Introducing MMM for Shopify

How to Use Your Data + Rockerbox’s Platform to Make Smarter Marketing ...

written by Maggie Tharp
27 Feb 2023
Product | 2 min read

5 Things Rockerbox Released in January 2023

Every quarter, we release big (we’re talking platform-transforming) up...

written by Maggie Tharp
27 Feb 2023
5 min read

Industry Changes Dictate Revisiting Measurement Methodologies

Guest post by Michael Kelley, Director of Data & Analytics at Tran...

written by Michael Kelley
06 Feb 2023
Industry Trends | 5 min read

With a Recession Looming, Brands Must Keep Advertising

A popular adage during times of recession rings true today: “When time...

written by Ashley McAlpin
01 Feb 2023
3 min read

3 Strategies for Driving Repeat Purchases

You’ve heard it before. Re-engaging existing customers is cheaper than...

written by Maggie Tharp
30 Jan 2023
4 min read

Smarter Spend Is Not Where The Marketing Attribution Story Ends

Guest post by Alden Morse, Head of Partnerships at Fairing

written by Alden Morse
27 Jan 2023
4 min read

The State of Data Privacy Regulations for Marketers + How Rockerbox Approaches Data Privacy

One of the most nuanced and complex topics for marketers today is the ...

written by Maggie Tharp
26 Jan 2023
5 min read

Using Advanced UTM Setups to Manage Marketing Attribution

Marketing effectiveness has become a top focus for brands as record in...

written by Lindsay Wallman
26 Jan 2023
3 min read

Attribution Report: Campaign Performance Insights to Help You Optimize Your Marketing

As a marketer, your job comes down to this. You need to launch strateg...

written by Maggie Tharp
23 Jan 2023
3 min read

7 New Year's Resolutions for Marketing Professionals

When it comes to marketing, the old adage couldn’t be more true: If yo...

written by Maggie Tharp
20 Jan 2023
4 min read

How to Track the Impact of Text: A Quick Guide to SMS Attribution

Any marketer in 2023 knows it’s important to meet your audiences where...

written by Maggie Tharp
19 Jan 2023
4 min read

How to Set Baselines for New Channel Testing in 2023

As we move into 2023, you’re probably evaluating your current marketin...

written by Maggie Tharp
13 Jan 2023
Pro-tips | 5 min read

The Future of Shopping Ads Is Automated

Shopping ads have always held a special place in marketers’ hearts (an...

written by Maggie Tharp
06 Jan 2023
2 min read

6 Things Rockerbox Released in December 2022

The B2C world is constantly changing, and at Rockerbox, we’re continua...

written by Maggie Tharp
05 Jan 2023
Marketing | 2 min read

3 Reasons OTT Measurement Is Difficult + How Rockerbox Solves These Problems

Over-the-top or OTT media viewership is stronger than ever and only co...

written by Maggie Tharp
04 Jan 2023
Industry Trends | 1 min read

The Future of Profitable Growth: Acknowledging the Separation of Attribution and Ad Optimization

The following post is a guest contribution. All opinions and predictio...

written by Daniel Pearson
29 Dec 2022
Marketing | 4 min read

9 Expert Tips to Guide Your 2023 Marketing Planning

If you fail to plan, you plan to fail. You’ve heard this adage before,...

written by Maggie Tharp
27 Dec 2022
Marketing | 3 min read

6 Common Attribution Models and When to Use Them

Attribution models are used to measure the effectiveness of marketing ...

written by Maggie Tharp
26 Dec 2022
Pro-tips | 2 min read

The Limitations of Using a Control Group to Measure Marketing Effectiveness

Measuring the effectiveness of marketing efforts can be challenging, a...

written by Maggie Tharp
22 Dec 2022
2 min read

Rockerbox Unplugged: Why We Do It (and why it will never leave you in the dark)

At Rockerbox, we understand that amazing work can’t happen without res...

written by Lindsay Wallman
22 Dec 2022
Pro-tips | 2 min read

Do You Really Need a CDP?

As a B2C ecommerce company, you may be considering using a customer da...

written by Maggie Tharp
20 Dec 2022
Marketing | 2 min read

The Pros and Cons of Incrementality Testing

Incrementality testing is a valuable tool for marketers that allows th...

written by Maggie Tharp
15 Dec 2022
Marketing | 2 min read

5 Reasons DTC Brands are Moving to Retail

The direct-to-consumer (DTC) model has been a major disruptor in the r...

written by Maggie Tharp
14 Dec 2022
5 min read

How is Rockerbox Different from Other Measurement Platforms?

To make more informed marketing decisions, your brand needs reliable d...

written by Hillary Walters
13 Dec 2022
Webinar Replay | 1 min read

[On-Demand Webinar] How to Streamline Your End of Year Reporting with Rockerbox

Stressed about end of year reporting? Proving the value of your market...

written by Maggie Tharp
12 Dec 2022
3 min read

Is AI the future of B2C marketing?

Artificial Intelligence (AI) is revolutionizing the way businesses int...

written by Ashley McAlpin
09 Dec 2022
6 min read

Reflecting on Four Years of Attribution with Rockerbox

As 2022 comes to a close, we at Rockerbox are reflecting back on what ...

written by Lindsay Wallman
08 Dec 2022
Marketing | 3 min read

Marketing Paths: Unlocking the Customer Journey with Rockerbox 

Imagine the way your potential customers browse the internet. Some mig...

written by Maggie Tharp
05 Dec 2022
Template | 12 min read

A Word of Mouth Coefficient Template to Solve Dark Social

Note: This is an advanced use of Rockerbox data. Rockerbox does not cu...

written by Michael Taylor
02 Dec 2022
Pro-tips | 10 min read

37 Things We Released in the Past 6 Months

“Innovation: a new idea, method, or device; novelty: the introduction ...

written by Maggie Tharp
01 Dec 2022
Pro-tips | 3 min read

Geo Holdout Testing: What It Is and How to Use It in Your Marketing

The wealth of data available to modern marketers makes it easier than ...

written by Maggie Tharp
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Marketing | 6 min read

Shoppable Videos—What They Are and Why You Should Try Them Soon

Modern digital brands must constantly innovate and experiment with new...

written by Hillary Walters
20 Nov 2022
7 min read

26 Expert Tips on Getting the Most Out of Black Friday & Cyber Monday

Black Friday and Cyber Monday (BFCM) have played an increasingly impor...

written by Lindsay Wallman
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