Rockerbox Product Recap: 4 Products We Launched in Q1

As we reflect on the first quarter of the year, we’re thrilled to share the key product launches that have set the stage for an exciting year ahead at Rockerbox. Our commitment to pushing the boundaries of marketing measurement continues to drive the development of innovative tools and partnerships. Below is a recap of the updates and features we’ve introduced in Q1 2024.

Official Partnership with MNTN: Unifying Cross-Channel Measurement

We began Q1 with a major milestone: the official integration partnership with MNTN. This integration allows Rockerbox customers to seamlessly incorporate MNTN performance data into their Rockerbox dashboard, enhancing the ability to measure cross-channel marketing efforts. By bringing MNTN into the fold, we’re enabling brands to view their MNTN campaigns alongside other marketing channels, ensuring a holistic approach to attribution.

Learn more about the MNTN partnership here.

MMM Scenario Planner: Optimize Your Media Spend with Confidence

This quarter, we unveiled the MMM (Marketing Mix Modeling) Scenario Planner, a powerful tool that allows brands to simulate various budget scenarios and their potential impacts on performance. With this feature, marketers can explore different investment strategies, optimize media spend, and ensure that their marketing dollars are driving the highest possible ROI.

Delve into the MMM Scenario Planner here.

MMM UI Uploader: Enhanced Customization for Your Models

We also introduced the MMM UI Uploader, a feature designed to give users more control over their MMM models. This tool allows users to upload their own data directly into the model, enabling a higher degree of customization. Whether incorporating unique datasets or fine-tuning model inputs, the MMM UI Uploader ensures that your marketing models are tailored to your specific needs.

Learn more about the MMM UI Uploader here.

Data Science Innovations: Configurable Adstock and Channel ROAS Calculation

Two significant data science enhancements were made this quarter:

• Configurable Adstock: We’ve introduced the ability to configure the adstock transformation directly in the exec_config.yaml file. This flexibility allows users to adjust adstock settings to better reflect their unique marketing dynamics, resulting in more accurate modeling.
• Channel ROAS Calculation: A new feature now allows marketers to calculate the ROAS (Return on Ad Spend) of a channel by simulating the removal of that channel and observing the impact on predicted KPIs. This provides a clearer understanding of each channel’s contribution, helping brands make more informed budget allocation decisions.

Looking Forward

As we move into Q2, we’re excited to continue this momentum and deliver even more innovations that help our clients excel in their marketing efforts. At Rockerbox, we remain dedicated to providing the tools and insights that empower marketers to make data-driven decisions with confidence.