For years, Rockerbox has been the leading marketing attribution and measurement platform for marketers that need a full view of their marketing impact, plus attribution that’s based on first-party data. Now with our latest UI upgrade, Rockerbox is even more powerful, with greater ease of use and a sleek new look.
Explore the release below, then see the changes yourself in a 1-1 demo with our team or in your own account if you’re already a Rockerbox customer.
As the single source of truth for marketers, Rockerbox has previously featured various views that showed information about their marketing mix, customers and their paths to purchase, experiments, and more. The revamped UI includes all the former functionality of Rockerbox plus new and improved views to deliver even more marketing insights.
We’re confident these updates are just what DTC marketers need, because we’re guided by feedback from our very own customer base, including customers who have reached IPO-level with Rockerbox as their marketing attribution tool.
When you first log in to Rockerbox, you’ll now be greeted with an account overview showing important metrics, such as:
From the Home Page, you can see a quick snapshot and recent trends of your marketing KPIs in one dashboard.
Have additional metrics or reports you regularly want to review? Rockerbox now has Saved Views that you can create throughout the platform. Build a collection for yourself or share with your team.
Tracking and compiling digital advertising performance data is central to what we do at Rockerbox, and we’re now providing three new views that give you key insights into the impact of the ads you’re running.
Rockerbox is in the position to aggregate a range of useful marketing spend insights from some of the top names in DTC, and now we’re sharing those insights with Rockerbox customers in our new “Spend Trends” view.
This view, sortable by ad spend tiers and industry, displays an average advertising mix over time, spend trends by each individual channel, plus select highlighted insights.
Interested in getting immediate access to these trends? Sign up for a free account to shortcut to the insights.
In addition to the brand new Rockerbox views, we’ve redesigned several existing views to make it easier to access the insights you need to run your marketing.
The attribution view allows users to see the true impact of all their marketing channels. On this view, users can toggle between attribution models to compare and view different results from first-touch, last-touch, and multi-touch attribution and see conversion, revenue, spend, CPA, and ROAS by channel.
This view not only gives you a full view of marketing attribution for all your channels, but also highlights key changes over time to help you understand the trajectory of your marketing.
Rockerbox lets users understand the journey their customers take from initial contact with their brand to purchase, and the Marketing Paths view shows these journeys in detail, including highlighting fastest paths, highest earning paths, and more.
The orders and conversions view shows you all purchases and conversions on platforms you’ve connected to Rockerbox, including Shopify and elsewhere. One of the most exciting parts of the redesigned view is the ability to look at individual customer records and see granular details about their purchases and marketing touchpoints.
Individual records also give you visibility into how Rockerbox is able to resolve customer identity across multiple disparate touchpoints and interactions.
More Features
In addition to these changes to the Rockerbox UI, we’ve also released:
Schedule a 1-1 demo with our team to learn more about how Rockerbox could help you become a smarter, more effective marketer.