This conversation between Rockerbox CEO Ron Jacobson and Story of a Brand host Ramon Vela covers a myriad of topics including:
- The Rockerbox origin story
- Lessons learned & challenges of building Rockerbox
- Why attribution is necessary
- And Much More...
The first half of the conversation dives deep into the Rockerbox origin story, what Rockerbox is, and how we work with some of the world's top DTC brands to measure the success of their marketing channels and help make data backed decisions about their marketing mix.