September 2024: Rockerbox Goldmine

Welcome to the first iteration of the Rockerbox Goldmine!

Before we get into it, let’s talk about the name. Have you ever wondered why Rockerbox is called Rockerbox? And why we call this newsletter the Goldmine? Well, let us explain.

Our co-founder and CEO Ron said it best in a recent LinkedIn Post:

“I’ve never really told the story of why Patrick O'Toole and I chose the name Rockerbox. The story begins back in 1848, during the California Gold Rush. The gold rush miners faced a big challenge: they were digging through enormous amounts of dirt to find gold, but their pans couldn’t keep up. They needed a more efficient way to separate gold from dirt at scale. To solve this problem, the rockerbox was invented. The rockerbox was a machine that enabled gold miners to comb through large amounts of dirt faster than ever to find their gold.

Fast forward to today, and Rockerbox is tackling a similar challenge for our customers. Our customers are struggling to find insights in their constantly growing mountain of marketing data. The tools they once relied on can’t keep up with the volume and complexity. This is where Rockerbox comes in. We help our customers sift through the noise of their marketing data to uncover their most valuable insights – their gold – faster and more efficiently than ever before. And when we do our job correctly, our customers feel like they’ve hit the jackpot – just like a miner striking gold in the California Gold Rush.”

So, without further ado, let’s uncover some gold!

Introducing Our New Head of Professional Services: Will Burghes

We are thrilled to welcome Will Burghes as our new Head of Professional Services at Rockerbox. Will brings a wealth of experience from his extensive career in data-driven decision-making. Over the past decade, he has helped brands across various industries, from apparel and CPG to finance and technology, optimize their marketing strategies.

Will’s expertise spans the entire marketing value chain. Early in the lifecycle of a project, he excels in quantitative consumer research, customer segmentation analysis, and audience persona development. As campaigns launch, Will ensures that the right measurement plans are in place for monitoring in-market performance, along with rigorous creative and concept testing. Once in-market, he leverages his skills in technology selection, statistical analysis, and dashboard development to implement these plans effectively.

With his comprehensive skill set, Will is well-positioned to add value at every stage of your marketing initiatives.

A Note from Will: The Critical Window for Testing in 2024

As Q3 draws to a close, one thing is certain: Black Friday, Cyber Monday, and the holiday season are just around the corner. This is the final window for running meaningful incrementality tests in 2024. Whether you’re planning an experiment before the holiday rush or assessing your marketing's effectiveness during Black Friday/Cyber Monday, now is the time to act.

Consumer behavior shifts significantly as the holidays approach, presenting both challenges and opportunities. For many brands, this is the most critical season of the year—a golden opportunity to test how your media strategy performs under peak conditions.

Rockerbox offers this testing through our Professional Services department, but time is running out to make it onto their radar! Don't let this opportunity pass by. If you’re interested in testing in preparation for the holidays, set up a time to chat today. 

On the Blog

The Hidden Costs of Cutting Brand Advertising: Why Reducing Spend Can Hurt More Than Help
Insight: This post explores the long-term repercussions of slashing brand advertising budgets. It highlights how reducing spend can weaken brand equity, diminish customer loyalty, and ultimately lead to greater costs down the line. Discover why maintaining a strong brand presence is crucial, even during budget constraints.

Introducing Rockerbox Data Status Reporting: Your Gateway to Real-Time Data Visibility
Insight: Learn about Rockerbox’s new Data Status Reporting feature, which offers real-time visibility into your data pipelines. This blog explains how this tool can help you ensure data accuracy, identify issues quickly, and maintain confidence in your marketing data, ultimately empowering more informed decision-making.

The Future of MMM: What Will Set Providers Apart?
Insight: As Marketing Mix Modeling (MMM) continues to evolve, this post discusses the key differentiators that will separate leading providers from the rest. It covers the importance of adaptability, integration with other measurement tools, and the role of data science in delivering actionable insights that drive business outcomes.

Visit rockerbox.com/blog to read more.

In the News: Key Takeaways from AdTech

This month, we've been keeping a close eye on some important developments in the adtech world. Here are a few stories that caught our attention and our key takeaways:

• Has Idealism Killed Google’s Pursuit of Privacy?
  Read the article
  Takeaway: As Google continues to balance privacy with ad revenue, the industry grapples with the implications of its idealistic pursuits, raising questions about the future of data privacy.
• Will Alternative TV Currencies Ever Be More Than a Nielsen Add-On?
  Read the article
  Takeaway: The rise of alternative TV currencies highlights the growing demand for more accurate measurement tools in the TV advertising space, but challenges remain in achieving widespread adoption.
• Leaked Pitch: Trade Desk Olympic Ads Pricing & Effectiveness
  Read the article
  Takeaway: With the Olympics as a backdrop, The Trade Desk's leaked pitch sheds light on the complexities of ad pricing and effectiveness, underscoring the need for brands to navigate the digital ad landscape carefully.
• Netflix is Lowering Ad Prices to Below $30
  Read the article
  Takeaway: Netflix's decision to lower ad prices reflects a strategic move to attract more advertisers, but it also raises questions about the long-term sustainability of streaming ad models.

Upcoming Events

We’re excited to announce that Rockerbox will be attending two major events in October:

• Beauty Connect – October 28-30, LA
• Shoptalk Fall – October 16-18, Chicago

PHEW! We know that was a long one, but hoping this format allows you to grab all the gold you need to stay on top of the game.

Until next time,

The Rockerbox Team