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16 Dec 2024
Industry Trends | 3 min read

Bridging Contradictions in Measurement Data: MTA vs. MMM vs. Incrementality Testing

Over the next few weeks we’re going to go deeper into the role of vali...
written by Ashley McAlpin
16 Dec 2024
Industry Trends | 3 min read

Introducing the Unified Measurement Playbook: Simplify Complexity, Empower Decisions

A Comprehensive Guide to Aligning MMM, MTA, and Testing into a Single ...
written by Ashley McAlpin
13 Dec 2024
Industry Trends | 4 min read

Rockerbox Recap: Black Friday and Cyber Monday 2024

Black Friday and Cyber Monday (BFCM) 2024 brought significant shifts i...
written by Ashley McAlpin
10 Dec 2024
Industry Trends | 3 min read

Choosing the Right Methodology For Validation: MMM vs. Incrementality Testing

Over the next few weeks we’re going to go deeper into the role of vali...
written by Ashley McAlpin
05 Dec 2024
Industry Trends | 2 min read

Coming Soon the Rockerbox Unified Measurement Playbook

A Roadmap to Simplifying Marketing Complexity The modern marketer’s jo...
written by Ashley McAlpin

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04 Dec 2024
Industry Trends | 5 min read

Beyond Attribution: The Case for Validation and Calibration in Marketing Measurement

Over the next few weeks we’re going to go deeper into the role of vali...

written by Ashley McAlpin
22 Nov 2024
Pro-tips | 4 min read

BFCM Last-Minute Guide: Rockerbox Insights for a Profitable Holiday Season

With Black Friday and Cyber Monday (BFCM) right around the corner, mar...

written by Ashley McAlpin
28 Oct 2024
Pro-tips | 4 min read

The Expansion of Marketing Measurement

We recently facilitated a conversation between Ron Jacobson, Matt Bahr...

written by Ashley McAlpin
01 Oct 2024
Industry Trends | 4 min read

The Challenge of Cross-Media Measurement: Navigating the Shift to Digital and Connected TV

Advertisers today face increasing complexity in measuring campaigns ac...

written by Ashley McAlpin
18 Sep 2024
Industry Trends | 3 min read

Overcoming Challenges in Measuring Affiliate Marketing Impact: Practical Strategies

Affiliate marketing offers a valuable channel for driving conversions,...

written by Will Burghes
12 Sep 2024
Industry Trends | 3 min read

Preparing for the 2024 Holiday Season: Key Insights and Strategies for Marketers

As the holiday season approaches, marketers face new challenges and op...

written by Ashley McAlpin
20 Aug 2024
Industry Trends | 4 min read

The Hidden Costs of Cutting Brand Advertising: Why Reducing Spend Can Hurt More Than Help

Reducing brand advertising might seem like a logical way to tighten bu...

written by Ashley McAlpin
06 Feb 2023
Industry Trends | 5 min read

With a Recession Looming, Brands Must Keep Advertising

A popular adage during times of recession rings true today: “When time...

written by Ashley McAlpin
04 Jan 2023
Industry Trends | 1 min read

The Future of Profitable Growth: Acknowledging the Separation of Attribution and Ad Optimization

The following post is a guest contribution. All opinions and predictio...

written by Daniel Pearson
13 Apr 2022
Industry Trends | 14 min read

Going Beyond Facebook and Google Measurement for DTC Brands

In this episode, CEO of Elevar, Brad Redding, and CEO of Rockerbox, Ro...

written by Mert Gencler
21 Dec 2021
Industry Trends | 4 min read

5 2022 Marketing Predictions From One of 2021’s Hottest Adtech Companies

As the year is winding down, it’s the season of recaps, wrap-ups and b...

written by Alyssa Jarrett
19 Oct 2021
Industry Trends | 3 min read

Holiday Marketing: It’s Not Too Late to Ensure the Optimal Channel Mix

The holiday season is rapidly approaching, and with increasingly volat...

written by Sara Livingston
18 Aug 2021
Industry Trends | 4 min read

Top Measurement Mistakes Most Marketers Make

We recently recapped our webinar with Portage Ventures on marketing at...

written by Alyssa Jarrett
04 Aug 2021
Industry Trends | 3 min read

Apple’s Impact on Marketing Attribution

Businesses have always struggled with measuring marketing performance,...

written by Alyssa Jarrett
21 Jul 2021
Industry Trends | 5 min read

4 Lessons Learned From DTCx Virtual Summit

I t was all about the future of customer experience (CX) in e-commerce...

written by Alyssa Jarrett
31 Mar 2021
Industry Trends | 5 min read

Cracking the Marketing Attribution Code — Know What To Look For When You Launch

Marketing attribution helps brands know which of their efforts is payi...

written by Phillip Alexeev
29 Mar 2021
Industry Trends | 20 min read

Rockerbox + Reddit Panel @ Mobile Growth Summit 2021

written by Ron Jacobson
16 Nov 2020
Industry Trends | 1 min read

2020 DTC Holiday Advertising Benchmarks & Predictions

At Rockerbox, we have the privilege to work with hundreds of the world...

written by Ron Jacobson
28 Oct 2020
Industry Trends | 1 min read

DTC Marketing Stack - V1.02

Every day we're asked by our customers for vendor recommendations. Whi...

written by Ron Jacobson
21 Sep 2020
Industry Trends | 2 min read

Fall Trends in Marketing Channel Mix

While this is certainly a massive understatement, it’s still with noti...

written by Sara Livingston
16 Jun 2020
Industry Trends | 1 min read

Webinar - Attribution: Better Track your Marketing Spend

Portag3 Ventures hosted a Webinar on Attribution and invited Rockerbox...

written by Ron Jacobson
19 May 2020
Industry Trends | 6 min read

Top 10 Attribution Apprehensions

Since launching Rockerbox Attribution Platform I’ve had conversations ...

written by Ron Jacobson
02 Apr 2020
Industry Trends | 1 min read

What’s Happening with Ecommerce Companies Amid COVID-19?

Since we started sharing revenue benchmarks for DTC companies, the ove...

written by Rick O'Toole
01 Apr 2020
Industry Trends | 10 min read

How is DTC Advertising Spend Changing in Response to COVID-19?

Rockerbox is leveraging its unique dataset of digitally native compani...

written by Rick O'Toole
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