Get a Demo
Log In
23 Jan 2025
Marketing Mix Modeling | 3 min read

Turning Insights Into Action: A Spotlight on Effective Marketing Mix Modeling

Marketing Mix Modeling (also known as Media Mix Modeling or MMM) can b...
written by Ashley McAlpin
16 Dec 2024
Industry Trends | 3 min read

Bridging Contradictions in Measurement Data: MTA vs. MMM vs. Incrementality Testing

Over the next few weeks we’re going to go deeper into the role of vali...
written by Ashley McAlpin
10 Dec 2024
Industry Trends | 3 min read

Choosing the Right Methodology For Validation: MMM vs. Incrementality Testing

Over the next few weeks we’re going to go deeper into the role of vali...
written by Ashley McAlpin
04 Dec 2024
Industry Trends | 5 min read

Beyond Attribution: The Case for Validation and Calibration in Marketing Measurement

Over the next few weeks we’re going to go deeper into the role of vali...
written by Ashley McAlpin
25 Nov 2024
Pro-tips | 4 min read

Beyond the Basics: Redefining Marketing Measurement with Unified Insights

The challenge for marketers today isn’t just about collecting data; it...
written by Ashley McAlpin

Subscribe to the Blog
28 Oct 2024
Pro-tips | 4 min read

The Expansion of Marketing Measurement

We recently facilitated a conversation between Ron Jacobson, Matt Bahr...

written by Ashley McAlpin
13 Aug 2024
Marketing Mix Modeling | 3 min read

The Future of MMM: What Will Set Providers Apart?

The landscape of Marketing Mix Modeling (MMM) is undergoing a transfor...

written by Ashley McAlpin
See More

See what’s working. Optimize your strategies.

Get the full performance picture so you can start making better decisions for your marketing and your brand.
Request a Demo