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16 Jan 2025
Webinar Replay | 2 min read

Webinar Recap: Aligning Marketing Strategy with Unified Measurement for 2025

On January 16, 2025, Rockerbox hosted a webinar featuring Co-Founder a...
written by Ashley McAlpin
14 Jan 2025
Unified Webinar 2-Calibration/Validation | 3 min read

Validation and Calibration: A Blueprint for Marketing Measurement Success

Over the past few weeks we’ve been going deeper into the role of valid...
written by Ashley McAlpin
09 Jan 2025
Unified Webinar 2-Calibration/Validation | 4 min read

Quantifying Long-Term Impact: The Challenge of Upper-Funnel Advertising Investments

Over the past few weeks we’ve been going deeper into the role of valid...
written by Ashley McAlpin
08 Jan 2025
Unified Webinar 2-Calibration/Validation | 3 min read

Communicating the Value to Leadership: Winning Buy-In for Validation and Calibration

Over the past few weeks we’ve been going deeper into the role of valid...
written by Ashley McAlpin
04 Jan 2025
Multi-touch Attribution | 3 min read

Deduplicated Attribution: The Secret to Reliable Marketing KPIs

Accurate marketing measurement is critical for driving informed decisi...
written by Ashley McAlpin

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20 Dec 2024
Unified Measurement | 2 min read

Building Your Marketing Data Foundation: Why It’s the First Step to Accurate Measurement

Precision in measurement is no longer a luxury—it’s a necessity. Marke...

written by Ashley McAlpin
16 Dec 2024
Industry Trends | 3 min read

Bridging Contradictions in Measurement Data: MTA vs. MMM vs. Incrementality Testing

Over the next few weeks we’re going to go deeper into the role of vali...

written by Ashley McAlpin
16 Dec 2024
Industry Trends | 3 min read

Introducing the Unified Measurement Playbook: Simplify Complexity, Empower Decisions

A Comprehensive Guide to Aligning MMM, MTA, and Testing into a Single ...

written by Ashley McAlpin
11 Dec 2024
Case Study | 3 min read

Real-World Case Studies: The Power of Validation

Over the next few weeks we’re going to go deeper into the role of vali...

written by Ashley McAlpin
10 Dec 2024
Industry Trends | 3 min read

Choosing the Right Methodology For Validation: MMM vs. Incrementality Testing

Over the next few weeks we’re going to go deeper into the role of vali...

written by Ashley McAlpin
05 Dec 2024
Industry Trends | 2 min read

Coming Soon the Rockerbox Unified Measurement Playbook

A Roadmap to Simplifying Marketing Complexity The modern marketer’s jo...

written by Ashley McAlpin
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