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25 Nov 2024
Pro-tips | 4 min read

Beyond the Basics: Redefining Marketing Measurement with Unified Insights

The challenge for marketers today isn’t just about collecting data; it...
written by Ashley McAlpin
22 Nov 2024
Pro-tips | 4 min read

BFCM Last-Minute Guide: Rockerbox Insights for a Profitable Holiday Season

With Black Friday and Cyber Monday (BFCM) right around the corner, mar...
written by Ashley McAlpin
21 Nov 2024
Pro-tips | 2 min read

Maximizing Cross-Brand Insights in a Multi-Brand Portfolio

Businesses that manage multiple brands under a single portfolio often ...
written by Ashley McAlpin
08 Nov 2024
Pro-tips | 3 min read

Unlocking Deeper Customer Insights with Rockerbox’s Audience Segmentation

Understanding your audience is essential, and audience segmentation is...
written by Ashley McAlpin
06 Nov 2024
Pro-tips | 4 min read

Using Attribution to Understand Customer Cohorts

This is the final article in a three part series on how to use attribu...
written by Will Burghes

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04 Nov 2024
Pro-tips | 4 min read

Rockerbox’s Clickstream Dataset: A New Era in Marketing Analytics

Having a complete view of user interactions is no longer optional; it’...

written by Ashley McAlpin
01 Nov 2024
Pro-tips | 4 min read

Using Attribution to Build Rich Consumer Segments

This is the second article in a three part series on how to use attrib...

written by Will Burghes
28 Oct 2024
Pro-tips | 4 min read

The Expansion of Marketing Measurement

We recently facilitated a conversation between Ron Jacobson, Matt Bahr...

written by Ashley McAlpin
24 Oct 2024
Pro-tips | 3 min read

Driving Creative Strategy with User Journey Mapping

This is the first article in a three part series on how to use attribu...

written by Will Burghes
13 May 2024
Pro-tips | 2 min read

[Guide] Build vs. Buy: Two Approaches to Creating an MTA Solution

Ever looked at an analytics platform and thought “I could build that”?...

written by Maggie Tharp
02 Jan 2024
Pro-tips | 7 min read

Unlocking the Potential: How Data Transforms Marketing Strategies

Today, data is the compass that guides every marketing decision. In th...

written by Ashley McAlpin
04 Dec 2023
Pro-tips | 6 min read

Attributing Unattributable Conversions

"I have too many conversions being attributed to direct or organic soc...

written by Ron Jacobson
13 Jan 2023
Pro-tips | 5 min read

The Future of Shopping Ads Is Automated

Shopping ads have always held a special place in marketers’ hearts (an...

written by Maggie Tharp
26 Dec 2022
Pro-tips | 2 min read

The Limitations of Using a Control Group to Measure Marketing Effectiveness

Measuring the effectiveness of marketing efforts can be challenging, a...

written by Maggie Tharp
22 Dec 2022
Pro-tips | 2 min read

Do You Really Need a CDP?

As a B2C ecommerce company, you may be considering using a customer da...

written by Maggie Tharp
02 Dec 2022
Pro-tips | 10 min read

37 Things We Released in the Past 6 Months

“Innovation: a new idea, method, or device; novelty: the introduction ...

written by Maggie Tharp
01 Dec 2022
Pro-tips | 3 min read

Geo Holdout Testing: What It Is and How to Use It in Your Marketing

The wealth of data available to modern marketers makes it easier than ...

written by Maggie Tharp
18 Nov 2022
Pro-tips | 6 min read

Building a Measurement Solution In-House vs. Rockerbox

Let’s cut to the chase—there are a lot of digital solutions for market...

written by Hillary Walters
27 Apr 2022
Pro-tips | 3 min read

Evolving Spend Trends and Marketing Mix Post iOS Changes

Over the last two years, nothing has upended marketing budgets more dr...

written by Sara Livingston
12 Apr 2021
Pro-tips | 4 min read

Blended vs Paid Only CPA/ROAS -- When to Use Each

There are endless ways to calculate CPA and ROAS.

written by Sara Livingston
27 Jan 2021
Pro-tips | 2 min read

Impact of iOS14 Changes on Tracking and Measurement with Rockerbox

We know the pending iOS14 changes and its impact to ad tracking and me...

written by Sara Livingston
18 Dec 2020
Pro-tips | 3 min read

Unlocking Marketing Performance and User Behavior during BFCM/Holiday

How the leading DTC brands are leveraging Rockerbox to understand the ...

written by Sara Livingston
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