Upcoming Webinar: Maximizing Channel Effectiveness, Elevate Your Measurement Strategy

Marketing measurement has never been more complex—or more critical. With a rapidly evolving media landscape and increasing challenges in tracking channel performance, brands must rethink how they validate and refine their strategies. That’s where the power of surveys and contextual insights come into play.

Join us on February 4, 2025, at 2 PM ET for a live webinar, Maximizing Channel Effectiveness: The Role of Surveys and Validation in Measurement, featuring Ron Jacobson, CEO and Co-founder of Rockerbox, and Matt Bahr, CEO and Co-founder of Fairing. Together, they’ll explore how enterprise organizations can leverage survey data and other validation tools to create a more comprehensive and actionable view of marketing performance.

👉 Register Here

Why You Should Attend

Understanding the true impact of your marketing channels is essential for optimizing your strategy, improving ROI, and making smarter budget decisions. But traditional measurement models like Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) often leave gaps. Surveys can bridge these gaps by adding a layer of human context to your data-driven frameworks.

In this webinar, you’ll learn:

• Practical Integration Strategies: How to incorporate survey data into your existing measurement framework effectively.
• Real-World Applications: Examples of using qualitative insights to validate and enhance quantitative models.
• Best Practices: Tips for aligning diverse data sources to achieve clarity and actionable results.

Whether you’re refining your marketing mix, validating campaign performance, or optimizing under-tracked channels like podcasts and influencer marketing, this session will provide the tools and insights you need to succeed.

Meet the Speakers

• Ron Jacobson, CEO and Co-founder of Rockerbox: A leader in unified measurement solutions, Ron brings years of experience helping enterprise brands align data-driven models with actionable strategies.
• Matt Bahr, CEO and Co-founder of Fairing: An expert in customer insights, Matt helps brands harness the power of surveys to uncover untapped opportunities.

Event Details

📅 Date: February 4, 2025
🕑 Time: 2 PM ET
🖥️ Location: Online

Register Today

Seats are limited, so don’t wait! Reserve your spot now to join this dynamic discussion and take the guesswork out of channel measurement.

👉 Register Here

Don’t Miss This Opportunity

This webinar is perfect for marketing leaders looking to future-proof their measurement strategies and unlock the full potential of their channels. With actionable takeaways and expert insights, it’s a must-attend event for anyone aiming to stay ahead in today’s competitive landscape.