Marketing measurement has never been more complex—or more critical. With a rapidly evolving media landscape and increasing challenges in tracking channel performance, brands must rethink how they validate and refine their strategies. That’s where the power of surveys and contextual insights come into play.
Join us on February 4, 2025, at 2 PM ET for a live webinar, Maximizing Channel Effectiveness: The Role of Surveys and Validation in Measurement, featuring Ron Jacobson, CEO and Co-founder of Rockerbox, and Matt Bahr, CEO and Co-founder of Fairing. Together, they’ll explore how enterprise organizations can leverage survey data and other validation tools to create a more comprehensive and actionable view of marketing performance.
Understanding the true impact of your marketing channels is essential for optimizing your strategy, improving ROI, and making smarter budget decisions. But traditional measurement models like Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) often leave gaps. Surveys can bridge these gaps by adding a layer of human context to your data-driven frameworks.
In this webinar, you’ll learn:
Whether you’re refining your marketing mix, validating campaign performance, or optimizing under-tracked channels like podcasts and influencer marketing, this session will provide the tools and insights you need to succeed.
📅 Date: February 4, 2025
🕑 Time: 2 PM ET
🖥️ Location: Online
Seats are limited, so don’t wait! Reserve your spot now to join this dynamic discussion and take the guesswork out of channel measurement.
This webinar is perfect for marketing leaders looking to future-proof their measurement strategies and unlock the full potential of their channels. With actionable takeaways and expert insights, it’s a must-attend event for anyone aiming to stay ahead in today’s competitive landscape.