[On-Demand Webinar] Creating a Unified View of the Customer Journey

We discussed how to get a unified understanding of your buyers’ path to purchase, even as it travels across multiple channels and devices, in a webinar with our partner Branch, and now we're sharing the session on-demand. 

Modern customer journeys take place not only across multiple different channels and platforms but also across multiple different devices. A customer might start their buying path on a laptop, continue research on mobile, then go back to the laptop for the eventual purchase.

As a marketer, it’s important to be able to track your customers’ buying paths across all the devices they use so you can better understand what’s driving everything from web purchases to mobile app installs.

In this webinar, co-hosted with Branch, the industry-leading mobile linking and measurement platform, we discussed the best way to get a unified view of the customer journey, answering questions like:

1. What does it mean to have a unified view of the customer journey?

2. Why is it so beneficial to centralize customer touchpoints across web and mobile?

3. What insights can brands gain from having this unified view?

Register today to watch on-demand.