Webinar: How Tariffs Are Reshaping Consumer Behavior—and What Marketers Need to Do Now

The economic landscape is shifting again—and this time, new tariffs are accelerating changes in how consumers shop, spend, and engage. For marketers, that means new challenges across the funnel: longer purchase timelines, more price sensitivity, and increased pressure to prove performance on every dollar.

At Rockerbox, we’re already seeing these shifts play out in the data. What we’re hearing from brands is clear: they need a way to adapt quickly and measure confidently in an increasingly unpredictable market.

That’s exactly what we’ll unpack in our upcoming webinar:
Navigating the New Tariff Landscape: How to Adapt Your Marketing Amid Consumer Shifts
🗓️ April 24 at 2PM ET
🎙️ Featuring Rockerbox’s Kelsey Kearns and Ashley McAlpin

Register now →

What You’ll Learn

This isn’t just a high-level overview—we’re digging into what’s actually happening across marketing teams and consumer behavior. During the session, we’ll explore:

• How consideration windows are changing—and what that means for attribution, lookback windows, and your time-to-convert metrics
  
  
• Why some channels are seeing drops in efficiency—and how to evaluate performance when purchases are delayed or deferred
  
  
• What to test and when—from creative adjustments to discounting strategies to channel-level incrementality
  
  
• How to shift from reactive to proactive measurement—by using MTA, MMM, and testing together to understand what’s truly driving impact

Whether you’ve already felt the ripple effects or are trying to get ahead of them, this webinar will give you a practical framework for adjusting strategy and staying performance-focused in a post-tariff market.

Why Now?

According to IAB research, 94% of advertisers expect to face budget pressure this year. At the same time, consumers are taking longer to convert, spending more time researching, and showing increased sensitivity to price and promotion.

In other words: your measurement strategy can’t afford to stand still.

Join us on April 24 to understand what’s changing—and what to do about it.

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