[On-Demand Webinar] Should You Buy or Build an MTA Solution?

Many companies exploring marketing measurement consider whether they should build their own attribution platform. After all, no company can understand your business quite like you do. While this is true, there are a host of complications and hurdles that are involved in building and maintaining an MTA solution.

In “Build vs Buy: Two Approaches to Creating an MTA Solution” Rockerbox CEO and co-founder Ron Jacobson and Head of Product Nate Jones discuss the two options of buying an already existing MTA platform vs. building your own.

In the webinar, we cover the key focus areas involved in creating an MTA platform, including:

• Organizing conversion data
• Identity resolution
• Hard-to-track channels
• View-through data
• And more

Why Companies Attempt to Build

The desire to build a custom MTA product instead of buying one is understandable. You may be considering this option because:

• You have an unusual channel footprint (all offline channels, for example).  
• You have a strong international presence that you need to factor into your MTA solution.
• There are other nuances and complexities to your business that you believe make it too unique for existing software.
• You have a strong data science department, and you believe your team has the time and ability to handle a project of this magnitude.

On the surface, it may seem like a simple task to construct your own user path to conversion and build models on top of it, but in reality, building a custom measurement approach is unexpectedly complex, expensive, and time-consuming. We’ll walk through what’s involved in this webinar so you can make the choice that’s right for you.

Buy vs. Build: What’s Right for You?

If you’re considering whether or not to spend the time, money, and resources on building a custom MTA solution, you need to know what goes into it. Companies like Rockerbox have spent years building and improving MTA platforms that can be customized to businesses, and managing the ongoing work of keeping the platform up to date as your strategy evolves.

We know first-hand that building a solution like ours is far from simple, and in this webinar, we’ll share what’s involved so you can make the most informed decision for your business. Register for the on-demand discussion!