[On-Demand Webinar] TV/CTV 3x3: 3 News Stories, 3 Questions, 3 Trends on the Current TV/CTV Landscape

What’s new in CTV/TV? We answered that question from multiple perspectives in a webinar with DirectAvenue on May 30, 2024, at 11 a.m. ET. In “TV/CTV 3x3: 3 News Stories, 3 Questions, 3 Trends on the Current TV/CTV Landscape” we shared the latest CTV/TV news, discussed trends to watch out for and debated some of the most relevant questions for CTV/TV advertisers.

Watch the webinar on-demand!

TV/CTV Webinar: Who Hosted?

We teamed up with our partners at DirectAvenue, who brought with them years of expertise in the world of TV/CTV advertising, plus a current knowledge of trends and best practices in that space. DirectAvenue hosts included:

• Nicky Delasalle, VP of Growth, DirectAvenue
• Josh Pico, Senior VP of Media, DirectAvenue

Joining them was Rockerbox’s own Patrick Reed, CSM, who has particularly relevant experience working with Rockerbox clients on measuring their performance across all their marketing channels, including CTV/TV.

TV/CTV Webinar: What Did We Cover?

In this webinar, we delivered a well-rounded state of CTV, including news stories, discussion topics, and trend insights. Watch on demand to hear us cover topics like: 

• Disney+'s exploration into linear— what does it mean for advertisers?
• What are some best practices for CTV/TV advertising and measurement in 2024?
• Up to 80% of U.S. adults are streaming viewers—and other trends!

Watch on-demand to hear these and many more insights!