---
title: Why Are Reported Conversion Counts MoreThan Actual Conversion Counts?
description: Ad platforms report a higher conversion count than what actually occurred. What's happening?
---

[Blog for Marketing Attribution | Rockerbox ](https://www.rockerbox.com/blog)

# [Why Are Reported Conversion Counts MoreThan Actual Conversion Counts?](https://www.rockerbox.com/blog/why-are-reported-conversion-counts-greater-than-actual-conversion-counts)

 Written by [Michelle Spagnoli](https://www.rockerbox.com/blog/author/michelle-spagnoli) | Aug 30, 2019 7:36:10 PM

Many customers come to us with questions about conversion counts. 

When they add up the conversions reported from each buying platform (Google, Facebook, their DSP, etc.), they get a conversion count that's much higher than what they're seeing internally. 

Sound familiar? 

Understanding why this happens can get confusing, so here we break it down for you. 

*Watch time: 5:41*

 

[View full post](https://www.rockerbox.com/blog/why-are-reported-conversion-counts-greater-than-actual-conversion-counts)

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