Channel Measurement

Measure Every Channel with Confidence

A Unified Approach to Cross-Channel Marketing Measurement

Your marketing strategy is as complex as your business—spanning search, social, OTT, affiliates, display, linear TV, and more. Rockerbox centralizes, structures, and validates your marketing data to connect the dots between spend, engagement, and business outcomes, eliminating silos and helping you make smarter investment decisions.

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What Rockerbox Delivers:

Marketing Data Foundation

A single, structured dataset integrating spend, performance, and conversion data from 100+ platforms.

Deduplicated Attribution

An unbiased, unified view of conversions across channels without platform double counting.

Validated Insights

Marketing Mix Modeling (MMM), Incrementality Testing, and scenario planning ensure you measure what truly works.

Paid Search & Social

Track Meta, Google, TikTok, Snap, Pinterest, LinkedIn, and more.

CTV & OTT

Measure streaming video impact through integrations with MNTN, Tinuiti, Tatari, and other partners.

Affiliate & Influencer

Capture performance from Rakuten, Pepperjam, Impact, and more.

Linear TV & Direct Mail

Connect offline impact to digital conversions and customer journeys.

Channel-Specific Measurement Approaches

Beyond Clicks: Capturing Real Marketing Impact

Clicks alone don’t tell the full story. Many key platforms lack clear conversion paths, requiring advanced methodologies to measure impact.

View-based Attribution

TikTok, Pinterest, OTT, and CTV drive significant conversions without direct clicks. Rockerbox integrates their unique view data and models true impact.

First-Party Data & Synthetic Modeling

Combining direct platform integrations with Rockerbox’s own modeling techniques to ensure accuracy.

Cross-Device & Offline Measurement

Connect engagement across desktop, mobile, TV, and offline channels for a complete view.

Measuring the Full Customer Journey:
The Smarter Way to Evaluate Performance

Your customers engage across multiple touchpoints before converting. Rockerbox ensures you’re measuring the full journey, not just isolated clicks or platform-reported conversions.

Track the pillars of your strategy

Search, social, OTT, display, affiliates, and more.

Align spend with true impact

See what’s driving real revenue, not just engagement.

Understand the interplay of channels

Ensure media planning and budget shifts are data-backed.

Measuring Hard to Track Channels

Some channels make it difficult to track impact. Rockerbox provides dedicated methodologies to measure them effectively:

Direct Mail & Linear TV

Capture conversions from offline interactions with deduplicated path-to-conversion data.

Podcasts & Sponsorships

Tie impact to conversions using promo codes, surveys, and custom tracking links.

Influencer Marketing

Use first-party data, vanity URLs, and post-purchase surveys to track influencer-driven conversions.

Future-Proofed Measurement
for an Evolving Landscape

The marketing landscape is constantly changing, and Rockerbox ensures your measurement strategy keeps up.

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New integrations added regularly

Whether it’s OTT, TikTok, podcasts, or a new emerging channel, Rockerbox ensures your measurement approach stays ahead.

Privacy-first tracking

With first-party data integrations and privacy-compliant methodologies, your data strategy remains future-proof.

Scenario planning & forecasting

Test different budget allocations and measure potential outcomes before making investment decisions.

Measure Every Channel with Confidence