Case Study: Unlocking Growth Across 3Z’s Brand Portfolio with Rockerbox

When 3Z, a leading portfolio of exceptional sleep brands like Helix and Leesa, backed by a world-class, vertically integrated manufacturing facility based in Arizona, sought to deepen their understanding of marketing performance and streamline measurement across their organization, they turned to Rockerbox. With multiple brands operating under varied strategies, 3Z needed a solution that could provide granular insights while aligning data across their entire portfolio. This case study details how 3Z leveraged Rockerbox to navigate marketing complexities, validate strategies, and unlock cross-brand opportunities.

The Challenge: Navigating Complexity Across Channels and Brands

3Z’s marketing strategy was built on a sophisticated framework that integrated multiple methodologies, including in-platform analytics and proprietary internal models. However, as the portfolio grew, so did the challenges:

• Fragmented Data: Disparate tools and platforms made it difficult to compare performance across brands.
• Attribution Gaps: Offline channels, such as TV and direct mail, lacked comprehensive tracking.
• Cross-Brand Insights: Identifying shared opportunities and optimizing budgets at scale required a unified view of performance.

The Solution: Rockerbox as the Cornerstone of Unified Measurement

Rockerbox became a critical piece in 3Z’s measurement framework, offering:

• Granular Path-to-Conversion Insights: A clear view of how channels interact and contribute to conversions.
• Customizable Data Integration: Tailored credit allocation and data warehouse integration for precise analysis.
• Offline Conversion Tracking: Bridging the gap between offline and online efforts.

Core Use Cases and Results

1. Illuminating the Path to Conversion

3Z’s customer journeys often spanned multiple touchpoints across channels. Rockerbox provided clarity by uncovering the roles each channel played in driving conversions.

“Rockerbox has allowed us to see how channels work together, clarifying the roles each plays in driving conversions. This clarity enables better planning and cross-channel alignment.” – Laur Fiatoa-Newman, Director of Growth, 3Z

With these insights, 3Z optimized campaign strategies to align with actual customer behavior, ensuring every dollar spent was impactful.

2. Harnessing Data Warehouse Integration and Custom Credit Allocation

To achieve a “closer version of the truth,” 3Z integrated Rockerbox’s data into their internal warehouse, layering it with proprietary datasets. This allowed for advanced modeling and precise channel evaluation.

“Custom weights help us calibrate Rockerbox’s insights with our own data, giving us a more nuanced view of performance. This has been invaluable for validating strategies and making data-driven decisions.”

This integration also enabled large-scale testing with reduced risk, allowing 3Z to confidently explore new channels and redistribute budgets effectively.

3. Bridging Offline and Online with Conversion Tracking

Rockerbox’s offline tracking capabilities transformed how 3Z measured channels like TV, influencer marketing, and direct mail. By connecting offline touchpoints to broader campaigns, 3Z unlocked new insights into their overall media mix.

“Rockerbox has been critical in connecting the dots between offline and online actions, helping us see how these channels work together in the larger mix.”

For example, Rockerbox validated the halo effect of TV on paid search, enabling more effective budget allocation across the portfolio.

Driving Portfolio-Wide Impact

Standardizing Measurement Across Brands

With multiple brands in the portfolio, 3Z used Rockerbox to create a unified measurement framework while tailoring approaches for individual brand nuances.

“Each brand has its own custom weights, and Rockerbox helps us compare channel performance and trends across brands to determine where the next best dollar should be spent.”

Key outcomes included:

• Cross-brand insights that revealed how different channels performed in varying contexts.
• Identification of shared opportunities, such as scaling effective strategies across brands.
• Better-informed budget allocations based on granular, validated data.

Unlocking New Testing Opportunities

Testing was a critical focus for 3Z, and Rockerbox provided the confidence needed to experiment with new strategies at scale.

“Adding Rockerbox to our testing mix has allowed us to explore new channels with greater confidence and validate innovative approaches.”

Partnering for Success

Rockerbox’s dedicated customer service team worked closely with 3Z to navigate complex integrations and build custom solutions that aligned with their advanced needs.

“Rockerbox’s customer service has been incredible, partnering with us to develop custom solutions for our sophisticated measurement strategies.”

The Results: A Foundation for Scaled Success

Since adopting Rockerbox, 3Z has:

• Increased Data Confidence: Validated strategies through triangulation and normalized data.
• Optimized Budget Allocation: Leveraged insights for smarter investment across channels and brands.
• Enhanced Testing Capabilities: Reduced risk and unlocked new opportunities for experimentation.

Looking ahead, 3Z plans to expand their use of Rockerbox by exploring year-over-year trends and implementing enterprise-wide reporting. These next steps aim to deepen insights and refine strategies across their growing portfolio. Rockerbox has been instrumental in helping 3Z navigate the complexities of modern marketing measurement. By centralizing data, validating strategies, and uncovering new opportunities, Rockerbox has empowered 3Z to scale smarter and drive impactful growth across their portfolio.