From Complexity to Clarity: How Bodi Transformed Their Business with Rockerbox

When Bodi set out to refine its marketing measurement strategy, the wellness and lifestyle brand faced challenges familiar to many in the industry: fragmented data, limited visibility across channels, and an over-reliance on antiquated metrics like cost-per-order (CPO). By transitioning to multi-touch attribution and from Northbeam to Rockerbox, Bodi gained the tools and insights needed to elevate its marketing operations, achieve more accurate attribution, and optimize for lifetime value (LTV).

Starting the Journey: From Proof of Concept to Precision

Bodi’s initial marketing attribution efforts started with Northbeam, meeting early-stage needs for online advertising but eventually transitioned to Rockerbox for more completeness, flexibility, and value.

“We recognized Rockerbox as an option early on, but Northbeam worked as a proof of concept for our online channels,” explained Armen Rostamian, Vice President, Marketing Intelligence who led the modernization of marketing analytics at BODi. “Once we started working more heavily in multi-touch attribution (MTA), Rockerbox became the better and more complete solution.”

Tackling Core Challenges with Rockerbox

1. Unified Attribution Across Channels

One of Bodi’s primary goals was to achieve a clear view of performance across both online and offline channels. Before Rockerbox, offline channels were often undervalued due to attribution challenges, creating internal skepticism about their effectiveness.

“Trendier online channels tend to get the benefit of the doubt,” said Rostamian. “With offline channels, it’s harder to prove their value, but Rockerbox gives us the visibility and analytics to highlight their continued contribution and investment in channels agnostic to measurement challenges with easier buy-in internally.”

This shift empowered Bodi to reinvest in offline strategies like linear TV and audio with confidence, delivering cost-effective returns and diversified their marketing mix to reach and acquire new customers.

2. Centralized Reporting with Snowflake Integration

Disconnected data sources were another hurdle. Without a centralized reporting system, Bodi struggled with inefficiencies and inconsistencies in decision-making.

“The Snowflake integration was a game-changer,” Rostamian shared. “It eliminated the headaches of managing ETL processes, like wondering if an API fired or if data would arrive on time. With Rockerbox, everything is centralized, and the source of truth is clear.”

This efficiency proved especially valuable when Bodi launched a new affiliate business model. What could have been a months-long project was completed in weeks, thanks to Rockerbox’s streamlined infrastructure.

3. Optimizing for LTV-to-CAC

Rockerbox enabled Bodi to evolve KPIs to more closely align with business objectives: transitioning from CPO to ROAS and eventually to predicted LTV-to-CAC allowed the brand to identify and invest in high-value customers maximizing the short and long term revenue opportunity.

“Some channels delivered cheaper customers, but we needed to consider the customer’s lifetime spend,” Rostamian noted. “Rockerbox helped us tie our predicted LTV model to CAC at the order and channel level, which was enlightening. With the visibility we gained, our investment in higher-cost channels was justified by better long-term results.”

This strategic pivot led to measurable improvements in margin dollars and marketing efficiency in the near and long term.

The Switch from Northbeam: Why Rockerbox?

Bodi’s decision to switch from Northbeam wasn’t just about finding a better tool—it was about finding the right partner for their evolving needs.

“Northbeam only handled online attribution, but we needed a solution for both online and offline,” said Rostamian. “Centralized reporting and the ability to transition to predicted LTV-to-CAC were critical, and Rockerbox delivered on all fronts.”

While onboarding Rockerbox was complex due to the intricacies of Bodi’s systems, the support team ensured a smooth transition. “It’s not plug-and-play—it’s a lot of work because we’re a complicated use case,” Rostamian admitted. “But the team was responsive and helped us address challenges as they came up. Even today, Rockerbox’s team continues to be an active partner supporting us as our business needs evolve.”

Results That Speak for Themselves

Since implementing Rockerbox, Bodi has achieved tangible results across key areas:

• Increased ROI Across All Channels: Visibility across all online and offline advertisers justified a channel mix shift, reinvesting in efficient channels and generating 25% better ROAS.
• Operational Efficiency: A seamless Snowflake integration reduced reporting time and manual effort, focusing the team on revenue generation via analytics and strategy rather than costly data processing. 
• Strategic Focus on High-Value Customers: Transitioning to predicted LTV-to-CAC improved customer acquisition strategies, yielding higher-margin customers and greater scale.

“Rockerbox doesn’t end the work—it starts it,” Rostamian emphasized. “It gives you the baseline to experiment and refine strategies, ultimately driving greater business impact.”

Looking Ahead

With Rockerbox as their foundation, Bodi plans to explore deeper cohort analysis, more targeted predictive modeling, and expanded experimentation. The partnership has not only streamlined operations but also fostered a cultural shift toward true data-driven decision-making.

“It’s not just about having the data—it’s about using it,” Rostamian reflected. “Rockerbox ties everything back to revenue allowing all teams, whether marketing, analytics or creative to focus on growth.”

Conclusion

Bodi’s switch from Northbeam to Rockerbox exemplifies the power of the right marketing measurement platform. By addressing their core challenges and enabling data-driven strategies, Rockerbox has set the stage for sustained growth and innovation at Bodi.

Ready to achieve clarity in your marketing measurement? Learn more about how Rockerbox can transform your strategy.