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A Unified Approach to
Marketing Measurement

Deduplicated, Validated and Calibrated Multi-Touch Attribution (MTA)

A granular, ad-level view of how each touchpoint influences conversion.

Marketing Mix Modeling (MMM)

A strategic, high-level analysis of historical performance and diminishing returns.

Incrementality
Testing

The final layer to confirm what’s truly driving performance.

Data Calibration

Ensuring that MTA and MMM insights align with real-world performance for the most accurate decision-making.

Why Rockerbox?

1. A Strong First-Party Data Foundation

Attribution models are only as accurate as the data they’re built on. Rockerbox structures first-party data from across all your marketing channels—digital, offline, and beyond—ensuring a clean, unified dataset for accurate measurement.

  • Cross-platform data aggregation – Consolidate 100+ sources into a single, standardized dataset.
  • Deduplicated conversion tracking – Eliminate double-counting and biased in-platform metrics.
  • Identity resolution – Connect user interactions across devices and channels for a true path-to-purchase view.
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2. Multi-Touch Attribution (MTA) for Granular, Daily Optimizations

Rockerbox’s MTA gives marketers a detailed view of channel impact down to the ad level, making it the ideal tool for:
  • Regular, tactical optimizations – Optimize spend and creative in near real-time.

  • Channel interaction insights – Understand how marketing channels influence each other.

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3. Marketing Mix Modeling (MMM) for Strategic Forecasting

While MTA helps with granular insights, MMM answers bigger-picture investment questions:

  • Where should I allocate budget for maximum ROI?
  • What happens if I increase spend on a specific channel?
  • How do digital and offline investments work together?

By analyzing historical spend and revenue trends, Rockerbox’s MMM helps brands:

  • Forecast performance across channels.
  • Uncover diminishing returns.
  • Ensure media plans align with business goals.
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4. Validating Performance with Incrementality Testing

MTA and MMM provide insights, but testing validates them via causality. Rockerbox integrates incrementality testing to measure:

  • How much of my conversions are truly incremental?
  • Is a marketing channel driving real business impact, or would conversions happen anyway?
  • How should I adjust attribution models for accuracy?

5. Calibrating Attribution for Maximum Accuracy

No measurement model is perfect on its own. Rockerbox ensures MTA insights align with MMM and Incrementality Testing through calibration methodologies that adjust for hidden variables, offline impact, and multi-channel complexity.

Advanced Marketing Insights:
Go Beyond the Basics

Channel Overlap & Redundancy Analysis

Are you paying for the same audience multiple times across different channels? Rockerbox identifies areas where spend overlap is reducing efficiency.

Full-Funnel Visibility

Instead of just tracking the last-touch channel, Rockerbox provides a comprehensive view of all touchpoints, helping marketers see the most efficient paths to conversion.

Funnel Positioning & Conversion Timing

  • Identify which channels drive top-of-funnel engagement vs. lower-funnel conversions.
  • Measure time to conversion and optimize funnel velocity for faster results.

Spend Scenario Planning & ROAS Projections

  • Forecast how different budget allocations will impact performance.
  • See projected returns for different ROAS targets.
  • Get individual channel spend recommendations based on MTA, MMM, and incrementality testing data.
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Rockerbox: The Future of
Unified Measurement

No single measurement approach tells the whole story alone. That’s why Rockerbox unifies MTA, MMM, and Testing—so marketers can optimize campaigns at every level:

  • MTA → For granular, day-to-day optimizations.
  • MMM → For strategic planning & forecasting.
  • Testing → To validate and calibrate attribution models.

With a first-party data foundation, deduplicated attribution, and validation across methodologies, Rockerbox ensures the most accurate measurement possible—so marketers can invest with confidence.

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