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A Unified View of Your Marketing Performance

Why Multi-Touch Attribution Matters

  • Understand how channels work together instead of just measuring them in isolation.
  • Assign fractional credit to every marketing touchpoint to see the real impact of each campaign.
  • Move beyond last-click attribution and optimize based on a full-funnel perspective.
  • Ensure fair, deduplicated attribution across paid and organic, online and offline marketing.
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With Rockerbox, you can
answer critical marketing questions:

✔ Which channels contribute most to conversions?
✔ How does a customer’s journey unfold across marketing touchpoints?
✔ What impact does social, search, and display have in driving new visitors?
✔ Are we overspending or underspending in key channels?

How Rockerbox’s Multi-Touch Attribution Works

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1. A Custom Attribution Model
Built from Your Data

Unlike rigid, one-size-fits-all attribution models, Rockerbox custom-builds an MTA model based on your actual marketing data.

✔ Tracks all marketing touchpoints, whether digital or offline.
✔ Assigns weighted credit based on real user behavior, not arbitrary rules.
✔ Integrates seamlessly with other measurement methodologies like MMM and Incrementality Testing.

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2. Data-Backed Weighting
for Each Touchpoint

Rockerbox applies a logistic regression model to analyze user behavior and determine how influential each marketing touchpoint is in driving conversions.

 Breaks down cohorts into:

  • Users exposed to marketing who convert
  • Users exposed to marketing who don’t convert
  • Users who convert with no marketing exposure

Assigns weight based on effectiveness:

  • Calculates relative impact for each touchpoint.
  • Weighs credit across the customer journey, ensuring that early-funnel and mid-funnel interactions aren’t ignored.
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3. Actionable Attribution Insights

  • Drill down to the ad level and optimize spend across channels.
  • Understand channel overlap and how different tactics interact.
  • Measure the impact of view-through engagements, not just clicks.
  • Analyze new visitor behavior to optimize for audience growth.

Cross-Channel Attribution
Insights That Drive Growth

1. See the Full Customer Journey

  • Gain insight into every touchpoint that contributes to a conversion.
  • Understand how marketing channels work together across the funnel.

2. Optimize Channel Performance

  • Pinpoint underperforming channels and reallocate budget accordingly.
  • Adjust bidding, messaging, and frequency based on real attribution insights.

3. Measure Both Digital & Offline

  • Track hard-to-measure channels like influencer marketing, direct mail, and TV ads.
  • Ensure accurate attribution even for channels where click-based tracking is unreliable.

How gorjana Scaled Spend 10x While Doubling ROAS

The Challenge:
Scaling Beyond Last-Click Attribution

The jewelry brand gorjana needed a more complete attribution model to scale effectively. Relying on Google’s last-click insights limited their ability to optimize spend across channels.

The Solution:
Smarter Multi-Touch Attribution

With Rockerbox’s custom-built MTA model, gorjana:
✔ Increased spend by 10x while improving ROAS by 2x.
✔ Gained full visibility into cross-channel performance, leading to smarter budget allocation.
✔ Identified key conversion drivers beyond just last-click touchpoints.

“Rockerbox has allowed us to feel confident in scaling and seeing how our dollars influence the entire customer journey. We have so much more intelligence in terms of optimizing campaigns holistically and knowing where these campaigns fit within the customer journey.”
— gorjana Team
Read the Case Study
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Multi-touch Attribution and Marketing Mix Modeling:
Better Together

Rockerbox doesn’t just offer one measurement method—we give you a unified toolkit to answer different marketing questions.

✔ MTA (Multi-Touch Attribution) → Granular, campaign-level optimization.
✔ MMM (Marketing Mix Modeling) → Strategic historical analysis & forecasting.
✔ Incrementality Testing → Validating true impact & eliminating wasted spend.

By combining these methodologies, brands maximize insights and optimize marketing at every level.

Talk to an Expert →
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Smarter Attribution. Smarter Marketing Decisions.

With Rockerbox’s Multi-Touch Attribution, you gain:

  • A true cross-channel view of marketing effectiveness
  • Granular campaign insights down to the ad level
  • Accurate, privacy-compliant measurement without relying on third-party cookies
  • Confidence to optimize spend and scale marketing with data-backed decisions

Stop guessing. Start optimizing with Rockerbox MTA.

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