Marketing Measurement for TikTok

Make Your TikTok Spend Count

TikTok advertising and marketing are time-consuming. Finding the right influencers, creating content, keeping it fresh and new on a regular basis—all of these things can be costly and require a big lift on your team. With Rockerbox, you can finally understand which of your TikTok ads and posts are having an impact on conversions and revenue, whether prospects click or even just view your content. 

Total Revenue Visibility

Many advertisers on TikTok have had an idea of their brand reach, but have historically missed the core conversion data needed to understand the fullness of the channel’s impact. To address this challenge, Rockerbox’s integration with TikTok helps brands tie TikTok activity directly back to conversions and revenue. 

See the Value of TikTok—and All the Rest of Your Marketing 

It’s hard to get a holistic view of your B2C marketing. Different platforms deliver different kinds of data in different ways, and getting all the information you need in one place takes time and effort. Rockerbox has a better way—All of your marketing metrics in one place where you can see how they perform individually and all together. From platform performance to customer journeys, it’s all available at your fingertips in regularly updated dashboards. 

Click + View Visibility for TikTok

The importance of measuring beyond clicks on TikTok can’t be overstated. Rockerbox’s measurement platform provides insight into conversions that were influenced by not only TikTok clicks, but also views on content, with a basis in accurate, first-party data. This helps brands assess TikTok's uniquely effective role in their customers’ path to purchase in a way other measurement platforms and click tracking alone can’t provide.