2024 Advertising Trends Unwrapped: Insights from Rockerbox Wrapped

Join us for an in-depth exploration of the latest advertising trends revealed in Rockerbox's 'Rockerbox Wrapped' report. This webinar will delve into the critical shifts that shaped the 2024 advertising landscape, providing actionable insights to inform your 2025 marketing strategies. We'll examine the surprising decrease in Black Friday and Cyber Monday (BFCM) spending trends, the rise of TikTok and television as dominant media channels, and benchmark data on Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS) across various industries and budget sizes. Whether you're a marketing executive, media planner, or brand strategist, this session will equip you with the knowledge to navigate the evolving advertising ecosystem effectively.

Key Takeaways:

• Understand the factors contributing to the 10% decrease in BFCM media spend and how to adapt.
• Gain insights into the growing influence of TikTok and TV on media strategies.
• Learn industry-specific CPA and ROAS benchmarks to measure and improve campaign performance.
• Discover how large brands allocate media budgets differently and what that means for scalability.
• Identify actionable strategies to optimize your marketing spend in 2025.