2024 Holiday Trends Report: Navigating Trends, Tactics, and Timing for Maximum Impact

The holiday season is a high-stakes period for marketers, with rising competition, unpredictable market conditions, and increased pressure to prove ROI. As we approach 2024, new trends and challenges have emerged, from the influence of early sales events like Amazon's Prime Day to the impact of political advertising and changing consumer behavior. This webinar, featuring insights from the 2024 Holiday Trends Report by tvScientific and Rockerbox, will guide you through the key strategies to maximize the effectiveness of your holiday campaigns.

Join us to learn:

• Why early campaign activation is crucial in 2024
• How to choose the most effective channels for driving both brand awareness and direct sales
• Best practices for measuring the impact of your holiday campaigns across Connected TV (CTV), social media, and other platforms
• How to adapt your marketing strategy in response to external factors like market shifts and the upcoming election

Ensure your holiday marketing efforts are optimized for success by understanding the latest trends, refining your channel mix, and mastering measurement techniques that prove your campaigns' value.