Build vs Buy: Two Approaches to Creating an MTA Solution

When you set out to find a solution for multi-touch attribution, you might be tempted to build a custom solution rather than buy an existing software. After all, no one knows the ins and outs of your business like you, especially if your business is unique in the way buyers research your products or services and make purchases. 

This is true, but many companies go into the process of building an MTA or marketing measurement solution only to find that it’s not as straightforward or as simple as they expected it to be. In this webinar, Rockerbox CEO and co-founder Ron Jacobson and Head of Product Nate Jones will discuss the issue of building vs. buying your own MTA solution and present a thorough overview of the important areas to focus on and where you might run into issues when trying to build your own solution.