Modern customer journeys take place not only across multiple different channels and platforms but also across multiple different devices. A customer might start their buying path on a laptop, continue research on mobile, then go back to the laptop for the eventual purchase. As a marketer, it’s important to be able to track your customers’ buying paths across all the devices they use so you can better understand what’s driving everything from web purchases to mobile app installs. Join us for a webinar where we’re teaming up with our partner Branch, the industry-leading mobile linking and measurement platforms, to discuss how to get a unified view of the customer journey.