Maximizing Channel Effectiveness: The Role of Surveys and Calibration in Measurement

Accurately understanding the impact of each channel is critical for enterprise organizations seeking to optimize complex, multi-channel media strategies. This webinar delves into how leading brands elevate their measurement approaches by leveraging surveys and contextual insights as powerful validation tools. Learn how combining survey data with MTA and MMM outputs—alongside business context and anecdotal evidence—delivers a comprehensive view of channel contributions.

Our expert panel will explore:

• Advanced strategies for integrating survey data into enterprise measurement frameworks.
• Real-world examples of how qualitative insights enhance quantitative models to drive actionable clarity.
• Best practices for aligning diverse data sources across teams to scale insights and improve ROI.

From refining campaign performance to informing strategic budget allocation, this session provides a roadmap for enterprise brands to embrace nuanced and effective measurement. Unlock the full potential of your marketing efforts by aligning data-driven models with human context, ensuring every channel delivers measurable value.

Take the guesswork out of channel contributions—join us to discover how enterprise organizations can future-proof their measurement strategies and deliver impactful results.