As a marketer, you’re probably no stranger to the term “MMM” or “Marketing Mix Modeling.” Once considered an outdated method of measuring marketing impact, MMM’s comeback in the analytics space is now fully realized. But that doesn’t mean every company has it figured out or that every approach will give the same results.
If you’ve heard of MMM, but you feel like you could be getting more from this marketing measurement, this webinar is for you. Rockerbox Head of CS Kelsey Kearns and Head of Marketing Ashley McAlpin will be discussing:
- MMM in Practice: Real-life use cases to replicate at your business.
- MMM FAQs: Commonly asked questions we hear from customers of our own MMM Solution—Forecast.
- The Rockerbox Difference: Not all MMM offerings are the same. Join us to hear about Rockerbox’s actionable MMM, diversified measurement approach, and data foundation.