Testing in Preparation for the Holiday Season

Join us for an insightful Q+A-style webinar featuring Will Burghes, Head of Professional Services at Rockerbox, Kelsey Kearns, Head of Customer Success at Rockerbox, and Ashley McAlpin, Head of Marketing at Rockerbox, as we unpack the critical role of testing in holiday campaign preparation. This session will focus on how brands can harness the power of testing, along with leveraging outputs from Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA), to optimize their marketing strategies during the busiest time of the year.

Key Topics Covered:

• Why Testing Matters: Understand the vital importance of testing in identifying winning strategies and mitigating risks during the high-stakes holiday period.
• Leveraging MMM and MTA: Learn how to incorporate insights from MMM and MTA into your testing framework to create a comprehensive approach that enhances campaign effectiveness and ROI.
• Effective Testing Methodologies: Explore various testing methodologies, such as geo testing, randomized control trials, and incrementality testing, and see how they can be combined with MMM and MTA outputs to fine-tune your campaigns.
• Real-World Examples: Hear from Will Burghes as he shares real-world examples of successful strategies that integrated testing, MMM, and MTA, helping brands achieve their holiday marketing goals.
• Q+A Session: Get your questions answered by a seasoned expert in marketing data and analytics, with a focus on actionable insights you can implement immediately.

Whether you're finalizing your holiday marketing plans or looking for ways to boost your campaign performance, this webinar is designed to provide you with the tools and knowledge needed to excel.