Successful marketing depends on accurate, actionable data, which is why establishing a strong data foundation is more critical than ever. This foundational webinar will guide marketing data analysts through creating a centralized, deduplicated data ecosystem that empowers real-time attribution and daily decision-making. Rockerbox believes that Multi-Touch Attribution (MTA) should serve as the primary analytical layer atop this data foundation, delivering precise insights into the customer journey and enabling agile optimizations across channels.
We’ll explore how MTA, supported by a well-structured data foundation, creates a reliable “Marketing Control Center” for teams to confidently manage in-platform adjustments and cross-channel strategies. Attendees will also learn how Marketing Mix Modeling (MMM) and incrementality testing act as complementary layers, validating and calibrating MTA insights to refine attribution results further and align them with broader business outcomes.
This session will take a data-centric approach, offering practical insights into building and leveraging a data foundation and outlining the role of each measurement methodology in Rockerbox’s Unified Measurement approach. Join us to learn how a solid data foundation and prioritized MTA can enhance your marketing precision, boost ROI, and drive growth across every channel.
Key Takeaways:
This webinar is ideal for data-focused marketers and analytics professionals looking to elevate their measurement precision and build a resilient marketing control system.