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Data Foundation

Marketing success starts with a strong foundation of clean, reliable, and consolidated data. Rockerbox helps you simplify the process of collecting and organizing your marketing data, ensuring that you have a complete view of your channels, conversions, and spend.

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Unified Marketing Data

We centralize your data across channels into a single source of truth, giving you the full picture of your marketing efforts.
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First-Party Data Focus

Stay compliant with evolving privacy regulations by leveraging first-party data for accurate, unbiased insights.
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Seamless Data Access

Export your unified dataset into your data warehouse, Google Sheets, or other platforms for easy analysis—without the manual work.

With Rockerbox’s Data Foundation, you gain a complete and reliable dataset that powers your marketing analysis. This foundation enables the deep insights that drive high-impact decisions.

Analysis

Once your data foundation is in place, the next step is making sense of it all. Rockerbox provides powerful analysis tools, combining Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Incrementality Testing to help you understand your marketing’s true impact.

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Attribution

Daily, granular insights show how your marketing channels work together to drive conversions, providing immediate data for daily optimizations.
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Marketing Mix Modeling (MMM)

Uncover how external factors like seasonality and promotions influence your results, and gain a complete picture of how your marketing investments affect your bottom line.
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Incrementality Testing

Establish causality and measure the true incremental impact of your campaigns, helping you understand where to scale or cut your marketing efforts.

With Rockerbox, these methodologies work together to provide you with a Unified View of your marketing performance, a single, accurate metric that reflects your marketing’s effectiveness.

Meet the Rockerbox Products

Solving marketing data and analysis problems for digital-first brands with complex marketing measurement needs. You select your mix of products, built to fit your company.

    Data

  • Collect: Benefit from a unified, standardized, and transformed marketing performance dataset that’ll power the analysis you need to do on a daily basis.
  • Track: Leverage the power of first-party data that gives you an unbiased view of marketing activities, while playing nice with privacy regulations.
  • Export: Simplify data access. Your data in Google Sheets, your data warehouse, or anywhere else you need it—without all the manual work.

    • Analysis

  • Testing: Uncover the incrementality of your marketing with Rockerbox. Our fully managed offering allows you to determine the incremental impact of your marketing at a given time.
  • MMM: Leverage the power of Marketing Mix Modeling to make data-driven decisions for how to allocate your marketing budget for the best return.
  • Journey: Access a new view into the full customer journey and the impact of every touchpoint in your marketing strategy.
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Rockerbox: Your One Source of Truth for ALL of You Marketing Data and Analytic Needs

 

Rockerbox offers products that handle the data and the analysis side of your marketing, unlocking insights into where to spend and where to save your money for the best marketing results.

 

Ready to See if Live?

 

The Data Foundation

    

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You can’t expect to pull high-quality insights out of messy, incomplete data. Collect is  the base of our Data Foundation. With Collect you can simplify the process of consolidating your marketing performance, spend, and conversion data across all of your channels, giving a clean, comprehensive dataset to run analyses off of. 

Why Use Collect? 

Marketing data consolidation is no easy task. Often it requires multiple tools and excessive engineering resources, all of which hinders marketers’ afbility to easily assess their marketing performance and make data-driven decisions.  

With Collect, we handle the business of consolidating, cleaning, and transforming marketing spend and performance data to free up engineering resources and help marketers get the data they need. 

Collect: Data We Consolidate

  • Spend
  • Impressions
  • Clicks
  • CPMs
  • Conversions
  • ROAS
  • CPA

Collect: Integrations We Offer

  • Facebook
  • Google
  • TikTok
  • Snap
  • Pinterest
  • Bing
  • LinkedIn 
  • Shopify

Track-IconTrack

Evolving privacy restrictions and the loss of third-party cookies means you need a compliant and reliable way to gather user-level insights. Rockerbox’s Track product allows you to gather the granular marketing and conversation data you need to understand the entire buyer journey, implementing that data directly into your Data Foundation. 

Why Use Track? 

For true data-driven decision-making, brands need a first-party dataset, but this is innately challenging. Rockerbox Track gives brands the tools, technology, and processes to create and own a first-party, user-level dataset to help answer key marketing questions 

This dataset is pivotal for brand success as privacy changes continue to inhibit the effectiveness of third-party analytics tools and ad platforms become less reliable sources of measuring marketing performance.

What Track Delivers 

A marketing-centric, first-party, user-level dataset.

 

 

Track: Integrations We Offer

Dozens of integrations across search, social, OTT, display, affiliates, and more.

Exports-IconExport

Getting your data into your data warehouse, or simply exporting it for regular reporting shouldn’t be so difficult. Rockerbox Export takes the hassle out of data transfer. Easily get data into your data warehouse for further organization and analysis, connect to Google Sheets, and schedule both automated and ad hoc exports, easily. 

Why Use Export? 

Your data warehouse can be a powerful source of insights to inform decision making across the marketing and finance departments and beyond. With Rockerbox’s data in your data warehouse, you have the ability to supercharge your analyses and unlock a deeper understanding of your customer and your business 

Export: Data You Can Transfer to Data Warehouses

  • Spend
  • Impressions
  • Clicks
  • CPMs
  • Conversions
  • ROAS
  • CPA

Export: Integrations We Offer

  • Snowflake
  • AWS Redshift
  • Google BigQuery

The Analysis Layers

   

Journey-IconMulti-Touch Attribution

With Rockerbox Testing, you can now uncover the incrementality of your marketing with Rockerbox. Our fully managed offering guides brands through the design, implementation, analysis and interpretation of tests so you can determine the incremental impact of your marketing at a given time. 

Why Use MTA?

Rockerbox’s MTA is the core methodology used on top of our Data Foundation to empower our customers to begin to see the full impact of their marketing performance. Rockerbox MTA  goes beyond just tracking conversions—it centralizes user-level and conversion-level data, giving marketers a deep understanding of how each channel, campaign, and touchpoint influences performance. From Multi-Touch Attribution (MTA) to credit distribution reporting, Rockerbox provides key insights that enhance data-driven decision-making.

MTA: Key Insights

  • New vs. Repeat Customer Insights: Understand the behaviors of new customers versus loyal repeat buyers.
  • Customizable Attribution Models: Tailor how credit is distributed across touchpoints based on your business needs.
  • Conversion Funnel Analysis: Visualize and analyze the full conversion path to identify optimization opportunities.
  • Channel Overlap Insights: See how different channels work together to influence customer decisions.
  • Visitor Reporting: Gain detailed insights into new visitors and how they interact with your brand across channels.

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Marketing Mix Modeling has long been used in the advertising world to explore the impact of media without user-level identifiers. Rockerbox’s MMM product makes it easier than ever to leverage this statistical modeling technique to make predictions on future performance and guide current channel spending. 

Why Use MMM? 

While Multi-Touch Attribution (MTA) provides valuable, real-time insights into the customer journey, it’s only one piece of the puzzle. The most effective marketing measurement strategies combine multiple approaches to get a complete view of performance. Marketing Mix Modeling (MMM) complements MTA by offering a broader perspective, helping you understand the impact of external factors—like seasonality, promotions, and economic shifts—on your overall marketing efforts.

MMM shines when it comes to hard-to-track channels and strategic budget planning. It leverages your historical data to paint a full picture of how various channels and external drivers influence your business outcomes, ensuring you allocate your marketing budget where it will have the most impact. This model empowers marketers to make data-driven decisions that optimize both immediate and long-term marketing effectiveness.

MMM: Key Features

  • Unlock a UI that guides you through making gradual changes to your marketing spend in order to optimize your strategy for the highest returns.
  • Explore the efficiency of all your marketing channels through insights into overall spend investments alongside revenue contributions.
  • Leverage your own historical data to understand the relationship between your marketing investments (including ad spend and non-spend factors) and bottom-line numbers like revenue and conversions and make predictions going forward.

MMM: Integrations We Offer

Google    Facebook   Bing   TikTok   Pinterest   Snap   LinkedIn  Shopify   Offline and custom channels available
Additionally, incorporate any other data you want with our easy data uploading feature. 

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Knowing which of your marketing efforts is truly driving incremental growth is essential. With Incrementality Testing, you can go beyond correlation and establish the direct, causal impact of your campaigns. By isolating variables and using control groups, Rockerbox helps you measure the incremental lift generated by each marketing channel or tactic, giving you a clear understanding of which efforts are worth scaling.

Why Use Testing? 

While MTA and MMM provide valuable insights, neither can definitively prove causality on their own. Testing is the key to understanding the true impact of your marketing by determining how much additional value a specific campaign or channel drives beyond what would have happened without it.

Testing: Key Features

  • Causal Insights: Identify which channels and campaigns are truly driving incremental conversions, not just correlations.
  • Optimized Marketing Investments: Focus your budget on high-impact activities with clear evidence of their contribution to performance.
  • Control Group Analysis: Compare results between test and control groups to remove the noise of external factors and gain precise measurement.
  • Strategic Validation: Validate other measurement models (like MTA and MMM) by cross-referencing them with test results for more accurate insights.

Seamless Integrations

Rockerbox’s Testing capabilities integrate with all your marketing channels—from digital to offline—allowing you to run robust, multi-channel experiments that provide a complete view of your marketing impact.

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Why Our Customers
❤️ Rockerbox️

“I use Rockerbox as a source of truth for understanding the impact of my marketing experiments.”
Marjorie Chelius
Marjorie Chelius VP Marketing
Mockingbird
“For us, Rockerbox is the most important tool we utilize to measure and inform our decision-making. Rockerbox enables us to use the facts, use the data, and make those decisions.”
Zack Abbell
Zack Abbell Vice President of Digital & E-Commerce
TULA
“There’s definitely no way we would have been able to scale our spend in the way we have these last few years without Rockerbox.”
Darcy Pollock
Darcy Pollock Senior Director of Customer Acquisition & Retention
American Giant

What Can You Discover
With Rockerbox?

Impact of views

  • Display
  • Facebook
  • Pinterest
  • TikTok

Marketing path insights

  • Full path to purchase
  • Highest value
  • Fastest to convert

High-level metrics

  • ROAS
  • CPA
  • Revenue

Datasets you need

  • Advertising performance across your channels
  • First-party user-level dataset
  • Marketing data in your data warehouse for further analysis

How to take action

  • Granular spend recommendations by channel
  • Budget adjustments across your strategy

Key marketing insights

  • Correlation between spend and revenue
  • Marketing channel overlap
  • New vs returning customer activities

Hard-to-track channels

  • Podcast advertising
  • Influencers
  • Direct mail
  • Linear TV
  • And more!

Frequently Asked Questions

What is the Rockerbox Data Foundation and why is it important?

The Rockerbox Data Foundation is the core of our Unified Measurement approach. It consolidates, standardizes, and centralizes all your marketing data into a single source of truth. This ensures that your data is complete, reliable, and ready for deeper analysis. Without a solid data foundation, it’s nearly impossible to conduct accurate attribution, run incrementality tests, or apply marketing mix models (MMM). It’s the backbone of all your marketing measurement efforts, enabling you to make informed decisions across channels.

 

How does Multi-Touch Attribution (MTA) work with the Data Foundation?

Multi-Touch Attribution (MTA) relies on the Rockerbox Data Foundation to provide real-time, granular insights into customer interactions across multiple touchpoints. By pulling in data from all your marketing channels, MTA assigns credit to each touchpoint that influences a conversion. This helps you understand the entire customer journey and optimize in real-time. The Data Foundation ensures that all relevant data is captured, enabling you to see a complete, unbiased view of performance across channels.

 

Can I use Testing, MMM, and MTA together?

Yes! In fact, the most robust marketing measurement strategies combine these three methodologies. MTA is the core that gives you real-time insights into how different touchpoints drive conversions. MMM helps you understand the broader impact of your marketing spend, accounting for external factors. Testing then validates these insights by measuring the actual incremental impact of your campaigns. Together, these methods provide a complete, unified view of your marketing performance, helping you make smarter decisions and optimize your media investments with confidence.

 

How long does it take to set up the Rockerbox Data Foundation and start using MTA, MMM, and Testing?

The Rockerbox Data Foundation is built to integrate seamlessly with your existing marketing stack, and most companies are able to set up their foundational data quickly—often within a few weeks. Once your data is centralized, you can immediately begin leveraging MTA for real-time insights, while MMM and Testing require a bit more time to gather sufficient historical data or run control group experiments. However, the process is streamlined to get you up and running as efficiently as possible.

 

What is Marketing Mix Modeling (MMM) and how does it differ from MTA?

Marketing Mix Modeling (MMM) is a statistical method that analyzes how various factors—including marketing spend, seasonality, and economic conditions—affect your business performance. Unlike MTA, which focuses on user-level data and real-time insights, MMM looks at the broader picture and uses historical data to measure long-term trends and influences. MMM excels in providing insights into channels that are difficult to track directly, such as offline media, and helps with high-level budget allocation. It complements MTA by providing a more holistic view of your marketing efforts over time.

 

Why should I use Testing in addition to MTA and MMM?

Testing, specifically Incrementality Testing, goes beyond correlation and allows you to measure the true causal impact of your marketing campaigns. While MTA and MMM provide valuable insights into performance, they don’t prove causality on their own. Testing isolates variables through control groups to determine which channels and campaigns are truly driving incremental results. It’s the most precise way to validate the insights you get from MTA and MMM, ensuring that you can confidently invest in the strategies that have a direct impact on your business.

 

How does Rockerbox handle hard-to-track channels like TV or direct mail?

Rockerbox’s unified approach allows you to track even the most challenging channels through a combination of methodologies. MTA captures real-time digital and offline touchpoints in the path to conversion, while MMM incorporates the impact of these channels by analyzing historical data and external factors. And on top, Incrementality Testing can isolate the impact of these channels through controlled experiments, giving you a clearer picture of their true contribution to your marketing efforts.

 

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