The Ultimate Guide to
2023 B2C Holiday Planning

Your Next Great Idea Starts Here

This guide is your indispensable roadmap for navigating the evolving B2C landscape during the holiday season. This comprehensive guide delves into changing consumer habits, the importance of precise marketing measurement, and the role of attribution in optimizing ROI. It also features insights from industry experts, offering valuable advice for brands preparing for the 2023 holiday season.

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Featuring Tips from:

Bamboo
Himanshu Arora, Growth Marketing Manager
Pinterest
Erin Becker, Senior Manager, Measurement, US Retail
Power Digital
Ben Dutter, Senior Vice President of Strategy
Navistone
Lori Paikin, Chief Revenue Officer
Within
Carla Donahue, Director of Retention
Snowflake
Jim Warner, Industry Field CTO, Advertising & Marketing
Snap
Mimi Liu, Product Marketing Lead
Playbook Media
Bryan Karas, Founder and CEO
GrowTal
Susan Mees, Growth Expert
DMi Partners
Kristina Nolan, VP of Media Services
DMi Partners
Brian McKenna, VP of CRM
DirectAvenue
Nicky de la Salle, VP of Growth
Partnerize
Heather Zuleba, VP of Data & Analytics
Pinterest
Aleia Gland, Head of Partnership Measurement

About Rockerbox

Rockerbox is a measurement and attribution that empowers marketers from launch to scale, helping them easily see and evaluate channel effectiveness. We’ve built our platform for smart marketers to help them spend, analyze, scale, test, and market smarter.

Rockerbox helps you to execute better in-channel optimizations and stop wasting money on channels that aren’t performing. We take the frustration out of constructing clean, actionable data, empowering you to accomplish your goals without the need for additional technical resources.

No one methodology is perfect, that’s why Rockerbox uses multiple. We incorporate multi-touch attribution, halo analysis, geo lift, in-channel testing, incrementality, and media mix modeling to give you the most complete and accurate view of your customer journey.