The B2C TikTok Playbook

How to Win More Customers with TikTok + Rockerbox

Advertising on TikTok? Rockerbox and TikTok joined forces to bring you The B2C TikTok Playbook: How to Win More Customers with TikTok + Rockerbox. In this guide, Rockerbox and TikTok are offering you insights and best practices for optimizing TikTok advertising strategies and measuring your success with Rockerbox.

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Download the Playbook Today

Download to learn:

The fundamentals for how to set yourself up for success on TikTok.
Advantages and challenges of advertising on TikTok.
Measuring, testing, and budgeting TikTok with Rockerbox.
How to understand TikTok + the larger marketing journey through Rockerbox integration.
TikTok creative tenets for creating more impactful TikTok ads and building brand love.
And more!

“Now that the integration between Rockerbox and TikTok has rolled out, our insight into the platform has improved so dramatically that our ROAS jumped up over 5x from what it was historically, which is huge. Rockerbox is our source of truth, and it's at the forefront of our media decisions. The integration with TikTok gives us so much more confidence and clarity. Before this integration, we were optimizing blindly, and now we have eyes to see the path forward.”

— Caroline Valenzano, Director of Growth Marketing
TULA

About Rockerbox

Rockerbox empowers marketing executives with a robust data platform that seamlessly integrates with data warehouses. Specializing in multi-channel marketing measurement, Rockerbox facilitates data-driven decision-making, making it an essential tool for optimizing business outcomes efficiently.

About TikTok

As the leading destination for short-form mobile video, TikTok has become the fastest-growing entertainment platform globally. With 92% of users taking action after viewing content and 68% finding TikTok ads unique, it stands out as the preferred ad environment for both brands and consumers. The playbook emphasizes TikTok's position as the premier platform for brands to expand their audience.