Rockerbox tracks your social media campaigns through auto-appended parameters and impression pixels that allow you to see spend and activity data centralized in our platform.
Social Media Attribution
Understand the real impact of your paid and organic social media activity.
Marketing attribution integrations for social media
If you run ads on social media, you know how impactful they can be for your bottom line. We help you track spend and activity on multiple popular social networks, and even give you insight into the impact of views on Facebook, Pinterest, Reddit, Snapchat, and Tiktok.
Our integrations for social media include:
- Facebook/Instagram
- TikTok
- Snapchat
- NextDoor
Understand the big picture
of your marketing
To be an effective marketer, you need to analyze the impact of your social media ads in the context of your larger marketing strategy. Social media is just one part of your overall marketing efforts, and understanding the role it plays is key to making the correct spend decisions.
Rockerbox’s platform can help you track and analyze the performance of your social media ads and all of your other marketing, online and offline, paid and organic.
Individual platforms might be taking too much credit for conversions, but Rockerbox gives you the full deduplicated picture so you can understand how all of your marketing activities work together.
Full user-level conversion paths
Rockerbox’s first-party data foundation helps you see detailed, user-level conversion paths that include social media touchpoints and any other channels you use. Use our platform to dig even deeper into the insights and understand the role social media plays in the buyer journey.
How it works
Rockerbox ingests spend and touchpoints data
Rockerbox delivers view insights
Rockerbox leverages platform data and Rockerbox data to determine the likely impact of views on platforms like Facebook and Pinterest.
Rockerbox tracks organic social touchpoints
Rockerbox tracks your organic social touchpoints through referring domains and your UTMs.
You can’t afford ineffective social media
Are your social media ads moving the needle or wasting money? Should you increase or decrease spend on a certain channel? Are you even on the right channels for your brand? Rockerbox helps you dive into all your social media channels and campaigns and focus on the marketing that’s really moving the needle.
Reach out to us to learn more about how Rockerbox makes you a smarter marketer.