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Uncover the Incrementality
of Your Marketing

To understand what drives your business growth, it’s essential to identify which marketing efforts create genuine, incremental value. With Rockerbox Testing, you can uncover the true impact of every campaign, tactic, and channel by isolating the incremental lift they provide. 

Why Incrementality Matters:

Incrementality testing measures the additional impact of your marketing activities beyond what would have happened naturally. It reveals whether your marketing dollars are truly driving new sales, conversions, or engagement—or merely capturing outcomes that would have occurred anyway.

 

By understanding incrementality, you can:

Optimize Your Spend

Allocate your marketing budget to the channels and tactics that deliver real growth, reducing waste and maximizing return on investment.

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Validate Your Strategies

Confirm which campaigns are genuinely contributing to your business goals, allowing you to double down on what works and pivot away from what doesn’t.

Drive Informed Decisions

Use data-driven insights to guide strategic decisions and improve performance across all channels.

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Validate MTA and MMM Results with Testing 

Marketers rely on comprehensive measurement methods like Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) to gain valuable insights into their marketing performance across multiple channels. However, to make the most confident, data-backed decisions, it’s crucial to understand the specific, incremental impact of each marketing activity. Rockerbox Testing complements and enhances MTA and MMM by providing a clear, controlled view of how individual tactics and channels contribute to overall performance. By integrating testing with your existing measurement strategies, you can ensure your marketing investments are driving the maximum possible growth.

Uncover the Causal Impact of your Marketing

Our testing approach provides a robust experimental design process that can be applied to both offline and online marketing channels. By understanding the incremental lift of your marketing activities, you can make more informed decisions, optimize your spend, and achieve better results across your media mix.

Causal Sales Lift

Measure the lift generated by your most important marketing channels, ensuring your investments are truly driving incremental revenue.

Targeted Precision

Test individual channels or subchannels efficiently to minimize the opportunity cost while maximizing learning about their performance.

When to Choose Testing

Export accelerates the capabilities of marketing analytics teams by providing fundamental datasets ready for automation, dashboards, and custom analyses. It also saves time and money by eliminating dependencies on data engineering teams for ETL operations, ensuring that marketing organizations can autonomously handle their data.
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Determine the Value of Your Brand SEM

Use Rockerbox Testing to isolate and measure the true impact of your brand search campaigns. Understand how much of your branded SEM spend is driving incremental conversions versus capturing demand you would have received organically. 

Budget Optimization

Identify which channels or tactics drive the most incremental value and adjust your marketing budget accordingly.

Clarifying Measurement Conflicts

When MMM and MTA outputs conflict, testing helps validate the results to ensure decisions are based on accurate data.

 

Uncover the Impact of Your Marketing on Retail and Wholesale Channels

Utilize Rockerbox Testing to measure the incremental lift of your marketing efforts across key retail and wholesale platforms, such as Amazon and other major partners. Determine which tactics effectively drive sales in these channels, understand cross-channel synergies, and optimize your strategy to increase market share and revenue growth.

Enhancing Attribution Models

Use testing to fine-tune MTA and MMM outputs, creating a more comprehensive view of your media performance.

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How Rockerbox Testing Works

Rockerbox Testing is more than just a tool—it's a partnership. We work closely with you at every step, from defining your testing strategy to analyzing results and optimizing your marketing efforts.

Define the Experiment Together
Our team collaborates with you to identify the marketing tactics or channels that are most important to test. Whether you have specific questions or need guidance, we help you define clear KPIs, select test parameters, and determine the appropriate control groups to ensure the experiment is set up for success.
Execute with Expertise
Rockerbox manages the entire testing process, implementing experiments across your targeted media channels. Using geo-testing, difference-in-differences tests, or randomized control trials, we ensure that each test is conducted with precision, tailored to uncover the specific insights you need.
Analyze Incremental Impact
Our experts analyze the test results to reveal the true incremental impact of your marketing activities. We provide a detailed assessment of key metrics, such as revenue lift or incremental Cost Per Acquisition (iCPA), to help you understand what's driving real value.
Integrate Insights Across Models
We take the lead in triangulating testing results with your existing MMM and MTA outputs. This approach refines your overall measurement framework, providing you with a more holistic and validated view of your marketing effectiveness.
Optimize and Drive Results
Based on the insights gathered, Rockerbox recommends strategic adjustments and opportunities for scaling. Our team works with you to optimize your marketing strategy, ensuring that every dollar spent drives the highest possible return.
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Case Study

KURU Footwear chose Rockerbox's Journey to gain a deeper understanding of the value of their marketing activities and optimize their paid social channels.

By leveraging Rockerbox's user-level path to conversion data, KURU scaled their social spend by 350%, achieving greater visibility into their approach and strategy, and making informed business decisions in a targeted market.

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The Problem

KURU needed to move beyond basic dashboarding and last-click attribution to gain a holistic view of their marketing efforts and understand the impact of view-through data on their overall marketing ecosystem. They also sought to measure offline events accurately to test into new channels effectively.

The Solution

Rockerbox's Journey product provided KURU with synthetic events, enabling them to measure view-through data and offline events accurately. The dynamic and customizable data model of Rockerbox allowed KURU to receive better, quicker, and cleaner answers to critical business questions. With a true partnership approach, Rockerbox's support helped KURU make wise investment decisions.

View Case Studies

Ready for better insights through testing?

Partner with Rockerbox to turn data into decisions. Let us help you uncover the true impact of your marketing efforts and maximize your growth potential.