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Upcoming Webinars

Aligning Marketing Strategy with Unified Measurement for 2025

Hosts: Ron Jacobson, CEO/Co-Founder, Rockerbox; Rick O'Toole, CTO/Co-Founder, Rockerbox | January 9, 2024 @ 3 p.m. ET

As marketing complexity continues to grow, brands need a cohesive measurement strategy that goes beyond single methodologies. In this forward-looking session, Rockerbox founders will share insights on why unified measurement is the future of marketing measurement and how brands can prepare to leverage this approach effectively in 2025.

Unified measurement combines the strengths of Multi-Touch Attribution (MTA), Media Mix Modeling (MMM), and incrementality testing into a comprehensive, data-driven framework. This session will explore how this approach provides a balanced view of marketing performance, enabling brands to make more strategic decisions and optimize cross-channel investments. Attendees will gain practical insights on establishing a unified measurement system, aligning it with broader marketing strategies, and preparing data foundations that can scale as measurement needs evolve.

Join us to learn how unified measurement can be the cornerstone of your 2025 marketing strategy, giving your brand the tools to navigate a rapidly changing landscape with confidence and clarity.

 

2024 Advertising Trends Unwrapped: Insights from Rockerbox Wrapped

Hosts: Will Burghes, Head of Professional Services | January 7, 2024 @ 2 p.m. ET

Join us for an in-depth exploration of the latest advertising trends revealed in Rockerbox's 'Rockerbox Wrapped' report. This webinar will delve into the critical shifts that shaped the 2024 advertising landscape, providing actionable insights to inform your 2025 marketing strategies. We'll examine the surprising decrease in Black Friday and Cyber Monday (BFCM) spending trends, the rise of TikTok and television as dominant media channels, and benchmark data on Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS) across various industries and budget sizes. Whether you're a marketing executive, media planner, or brand strategist, this session will equip you with the knowledge to navigate the evolving advertising ecosystem effectively.

Key Takeaways:

  • Understand the factors contributing to the 10% decrease in BFCM media spend and how to adapt.
  • Gain insights into the growing influence of TikTok and TV on media strategies.
  • Learn industry-specific CPA and ROAS benchmarks to measure and improve campaign performance.
  • Discover how large brands allocate media budgets differently and what that means for scalability.
  • Identify actionable strategies to optimize your marketing spend in 2025.

From Creative to Holistic Channel Measurement: Uncovering the Trends in both Creative and Channel Measurement in 2024

Hosts Erika Dial, Associate Director, Bamboo; Elyse Morris, Agency Lead, TikTok; and Kelsey Kearns, Head of CS, Rockerbox | August 16, 2024 @ 2 p.m. ET

Measuring creative alone isn't enough. To truly understand and optimize your marketing efforts, brands must adopt a holistic approach that encompasses both creative and channel measurement. We'll discuss the importance of integrating Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) into your measurement strategy. These advanced methodologies provide a comprehensive view of how different channels and creative elements work together to drive performance.

Join us as we uncover the trends in creative measurement, demonstrate the value of a broader measurement strategy, and provide actionable insights to help you elevate your marketing efforts in 2024 and beyond.

 

The Expansion of Measurement: From Attribution to MMM to Testing

*A Panel Discussion on the Role and Value of the Various Measurement Solutions Available to Marketers Today

Hosts: Ron Jacobson, CEO at Rockerbox and Friends | October 22, 2024 @ 2 p.m. ET

The methodologies available to marketers are becoming increasingly complex. From the precision of Multi-Touch Attribution (MTA) to the broader scope of Marketing Mix Modeling (MMM) and the insights gained from incrementality testing, brands are faced with an array of tools to optimize their strategies. However, the question remains: Which measurement solution works best in which context, and how should marketers combine these to maximize efficiency and ROI?

In this panel discussion, industry leaders will dive into the pros, cons, and use cases for each measurement approach. Attendees will learn how to effectively balance MTA, MMM, and testing to create a more comprehensive understanding of their marketing efforts. The conversation will cover real-world examples, best practices for leveraging each solution, and how to adapt as the measurement landscape continues to evolve. Whether you're looking to sharpen your attribution strategies or understand how to incorporate incrementality tests into your marketing, this webinar will provide actionable insights to elevate your measurement strategy.

Key Takeaways:

  • Understand the strengths and limitations of MTA, MMM, and testing in today’s marketing ecosystem.
  • Learn when to use each measurement solution based on campaign goals and marketing objectives.
  • Explore best practices for combining these methodologies to achieve a holistic view of marketing performance.
  • Get real-world insights on how leading brands are adapting to the shifting measurement landscape.

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