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20
Mar
2025
Your data warehouse is more than just a storage solution—it’s a powerh...
Webinars
Rockerbox webinars range from in-depth product demos, to best practices for leaders in the digital-first space. Register for upcoming webinars and access past webinars on-demand.
More Webinars Coming Soon
Performance TV Meets Unified Measurement: Maximizing ROI Across Channels
Hosts: Emily Shreero, Product & Go-to-Market, Rockerbox & Siera Panter, Solutions Architect, MNTN | April 10, 2025 @ 2 p.m. ET
In this session, Rockerbox and MNTN will explore how brands can integrate CTV campaigns into a unified measurement strategy to gain deeper insights into performance, optimize spend, and drive more efficient customer acquisition. We’ll cover:
- The role of CTV in a multi-channel strategy – How brands are integrating Performance TV into their acquisition and retention efforts.
- Cross-channel attribution – How Rockerbox’s integration with MNTN’s Verified Visits™ enables marketers to measure the influence of CTV alongside other channels, ensuring data-driven budget decisions.
- Advanced testing for optimization – How brands can use incrementality testing to separate true performance lift from baseline activity, fine-tuning both creative and spend.
- Future-proofing measurement – With cookies deprecating, cookieless measurement solutions like Verified Visits™ and Rockerbox provide reliable ways to track CTV’s impact with confidence.
For marketers looking to scale their CTV investments with greater transparency, this session will offer key insights into how to measure, optimize, and maximize ROI across channels.
Creative Meets Measurement: How Dynamic Ads and Unified Insights Drive Performance
Hosts: TBD, Rockerbox & TBD | April 24, 2025 @ 2 p.m. ET
Creative execution and performance measurement are more interconnected than ever. To maximize impact, brands need to go beyond static ads and isolated metrics—embracing dynamic creative strategies alongside a unified measurement approach.
Join experts Rockerbox as we explore how to seamlessly blend creative optimization and advanced measurement to drive better marketing outcomes. This session will cover:
- The Power of Dynamic Ads – How personalized and automated creative formats enhance engagement and efficiency.
- Testing for Impact – Best practices for systematically evaluating creative variations and improving ad effectiveness.
- The Role of Unified Measurement – How comprehensive measurement strategies validate creative performance across platforms and inform smarter media investments.
Whether you're a performance marketer, creative strategist, or measurement expert, this webinar will provide actionable insights on bridging the gap between creativity and data to elevate your advertising strategy.
Register now to learn how to optimize creative performance with the right measurement approach!
The Expansion of Measurement: From Attribution to MMM to Testing
*A Panel Discussion on the Role and Value of the Various Measurement Solutions Available to Marketers Today
Hosts: Ron Jacobson, CEO at Rockerbox and Friends | October 22, 2024 @ 2 p.m. ET
The methodologies available to marketers are becoming increasingly complex. From the precision of Multi-Touch Attribution (MTA) to the broader scope of Marketing Mix Modeling (MMM) and the insights gained from incrementality testing, brands are faced with an array of tools to optimize their strategies. However, the question remains: Which measurement solution works best in which context, and how should marketers combine these to maximize efficiency and ROI?
In this panel discussion, industry leaders will dive into the pros, cons, and use cases for each measurement approach. Attendees will learn how to effectively balance MTA, MMM, and testing to create a more comprehensive understanding of their marketing efforts. The conversation will cover real-world examples, best practices for leveraging each solution, and how to adapt as the measurement landscape continues to evolve. Whether you're looking to sharpen your attribution strategies or understand how to incorporate incrementality tests into your marketing, this webinar will provide actionable insights to elevate your measurement strategy.
Key Takeaways:
- Understand the strengths and limitations of MTA, MMM, and testing in today’s marketing ecosystem.
- Learn when to use each measurement solution based on campaign goals and marketing objectives.
- Explore best practices for combining these methodologies to achieve a holistic view of marketing performance.
- Get real-world insights on how leading brands are adapting to the shifting measurement landscape.