Webinars for Marketing Attribution

Guiding MMM with Priors: Aligning Models with Real-World Performance

Hosts: Mitchell Jones, Data Scientist, Rockerbox and Eddie Chou, Product Manager, Rockerbox | March 4, 2025 @ 2 p.m. ET

Marketing Mix Modeling (MMM) has long been a powerful tool for understanding marketing effectiveness, but ensuring that models reflect real-world performance requires more than just data—it requires informed guidance. That’s where priors come in.

Priors serve as directional inputs that help shape model outputs, drawing from domain expertise, incrementality testing, platform-reported performance, MTA insights, and business context. When used effectively, narrow priors improve model accuracy, reduce build time, and enhance decision-making by constraining outputs within realistic ranges. They also solve persistent challenges in MMM, such as managing correlated channels and accounting for low-spend tactics.

In this session, we’ll break down the role of priors in MMM, demonstrate their impact on model performance, and show how Rockerbox is making it easier for brands to operationalize MMM insights. Attendees will leave with a clear understanding of how to leverage priors for faster, more reliable marketing measurement and smarter investment decisions.

The Expansion of Measurement: From Attribution to MMM to Testing

*A Panel Discussion on the Role and Value of the Various Measurement Solutions Available to Marketers Today

Hosts: Ron Jacobson, CEO at Rockerbox and Friends | October 22, 2024 @ 2 p.m. ET

The methodologies available to marketers are becoming increasingly complex. From the precision of Multi-Touch Attribution (MTA) to the broader scope of Marketing Mix Modeling (MMM) and the insights gained from incrementality testing, brands are faced with an array of tools to optimize their strategies. However, the question remains: Which measurement solution works best in which context, and how should marketers combine these to maximize efficiency and ROI?

In this panel discussion, industry leaders will dive into the pros, cons, and use cases for each measurement approach. Attendees will learn how to effectively balance MTA, MMM, and testing to create a more comprehensive understanding of their marketing efforts. The conversation will cover real-world examples, best practices for leveraging each solution, and how to adapt as the measurement landscape continues to evolve. Whether you're looking to sharpen your attribution strategies or understand how to incorporate incrementality tests into your marketing, this webinar will provide actionable insights to elevate your measurement strategy.

Key Takeaways:

Understand the strengths and limitations of MTA, MMM, and testing in today’s marketing ecosystem.
Learn when to use each measurement solution based on campaign goals and marketing objectives.
Explore best practices for combining these methodologies to achieve a holistic view of marketing performance.
Get real-world insights on how leading brands are adapting to the shifting measurement landscape.