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24
Apr
2025
Tariff changes are shaking up consumer behavior—and brands that don’t ...
Webinars
Rockerbox webinars range from in-depth product demos, to best practices for leaders in the digital-first space. Register for upcoming webinars and access past webinars on-demand.
More Webinars Coming Soon
Performance TV Meets Unified Measurement: Maximizing ROI Across Channels
Hosts: Emily Shreero, Product & Go-to-Market, Rockerbox & Siera Panter, Solutions Architect, MNTN | April 10, 2025 @ 2 p.m. ET
In this session, Rockerbox and MNTN will explore how brands can integrate CTV campaigns into a unified measurement strategy to gain deeper insights into performance, optimize spend, and drive more efficient customer acquisition. We’ll cover:
- The role of CTV in a multi-channel strategy – How brands are integrating Performance TV into their acquisition and retention efforts.
- Cross-channel attribution – How Rockerbox’s integration with MNTN’s Verified Visits™ enables marketers to measure the influence of CTV alongside other channels, ensuring data-driven budget decisions.
- Advanced testing for optimization – How brands can use incrementality testing to separate true performance lift from baseline activity, fine-tuning both creative and spend.
- Future-proofing measurement – With cookies deprecating, cookieless measurement solutions like Verified Visits™ and Rockerbox provide reliable ways to track CTV’s impact with confidence.
For marketers looking to scale their CTV investments with greater transparency, this session will offer key insights into how to measure, optimize, and maximize ROI across channels.
Navigating the New Tariff Landscape: How to Adapt Your Marketing Amid Consumer Shifts
Hosts: Kelsey Kearns, Rockerbox & Ashley McAlpin, Rockerbox | April 24, 2025 @ 2 p.m. ET
Tariff changes are shaking up consumer behavior—and brands that don’t adapt risk being left behind. From longer purchase journeys to heightened price sensitivity and shifting channel performance, marketers are being challenged to rethink how they measure and optimize performance.
Join Rockerbox’s Kelsey Kearns and Ashley McAlpin for a live discussion on how to stay ahead of these shifts with data-backed strategies. We’ll cover what we’re seeing across the industry and how top marketers are adjusting their tactics in real time—from re-evaluating lookback windows to re-testing channel incrementality.
In this session, you’ll learn:
- How tariffs are impacting consumer purchasing behavior and conversion timelines
- What this means for performance across channels like paid social, affiliate, and email
- Why attribution, incrementality testing, and MMM are critical in this climate
- How to use Rockerbox to identify efficient spend, uncover new trends, and retain high-value customers
Whether you’re already feeling the effects or preparing for what’s next, this webinar will help you better navigate uncertainty and maximize your marketing impact.
The Expansion of Measurement: From Attribution to MMM to Testing
*A Panel Discussion on the Role and Value of the Various Measurement Solutions Available to Marketers Today
Hosts: Ron Jacobson, CEO at Rockerbox and Friends | October 22, 2024 @ 2 p.m. ET
The methodologies available to marketers are becoming increasingly complex. From the precision of Multi-Touch Attribution (MTA) to the broader scope of Marketing Mix Modeling (MMM) and the insights gained from incrementality testing, brands are faced with an array of tools to optimize their strategies. However, the question remains: Which measurement solution works best in which context, and how should marketers combine these to maximize efficiency and ROI?
In this panel discussion, industry leaders will dive into the pros, cons, and use cases for each measurement approach. Attendees will learn how to effectively balance MTA, MMM, and testing to create a more comprehensive understanding of their marketing efforts. The conversation will cover real-world examples, best practices for leveraging each solution, and how to adapt as the measurement landscape continues to evolve. Whether you're looking to sharpen your attribution strategies or understand how to incorporate incrementality tests into your marketing, this webinar will provide actionable insights to elevate your measurement strategy.
Key Takeaways:
- Understand the strengths and limitations of MTA, MMM, and testing in today’s marketing ecosystem.
- Learn when to use each measurement solution based on campaign goals and marketing objectives.
- Explore best practices for combining these methodologies to achieve a holistic view of marketing performance.
- Get real-world insights on how leading brands are adapting to the shifting measurement landscape.
The Partner Ecosystem Advantage: Measuring the ROI of Affiliate and Partnership Programs
Hosts: Emily Shreero, Rockerbox & Todd Crawford, impact.com | May 20, 2025 @ 2 p.m. ET
Affiliate and partnership marketing programs have become core components of modern growth strategies—but are you measuring their true impact?
This webinar brings together experts from Rockerbox and impact.com to explore how brands can evaluate the performance of their partner ecosystems through unified measurement.
We’ll break down:
- How to track partner-driven conversions across platforms
- Methods for assessing incrementality and channel overlap
- Ways to align partnership performance with broader marketing goals
Join us to learn how to unlock the full value of your partnerships and make smarter investment decisions.