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Upcoming Webinars

Calibrating Marketing Attribution: A Practical Guide to Using MMM and Testing

Hosts: Will Burghes, Head of Professional Services, Rockerbox and Aoun Jafarey, Senior VP, Client Solutions & Data Science, Publicis Collective | December 3, 2024 @ 1 p.m. ET

Accurate attribution is essential for data-driven decisions, but traditional methods often fall short in providing a true picture of impact. This webinar dives into the powerful role of calibration in marketing measurement, showing how Marketing Mix Modeling (MMM) and incrementality testing can bring greater precision to your attribution results. Attendees will learn practical steps for applying MMM and testing insights to fine-tune attribution data. Using real-world examples, we'll explore how to prioritize calibration methodologies based on channel type and data availability, empowering marketers to maximize ROI and confidently optimize media investments. Whether you’re new to calibration or looking to refine your approach, this session will equip you with actionable insights to elevate your measurement strategy.

 

Aligning Marketing Strategy with Unified Measurement for 2025

Hosts: Ron Jacobson, CEO/Co-Founder, Rockerbox; Rick O'Toole, CTO/Co-Founder, Rockerbox | December 17, 2024 @ 2 p.m. ET

As marketing complexity continues to grow, brands need a cohesive measurement strategy that goes beyond single methodologies. In this forward-looking session, Rockerbox founders will share insights on why unified measurement is the future of marketing measurement and how brands can prepare to leverage this approach effectively in 2025.

Unified measurement combines the strengths of Multi-Touch Attribution (MTA), Media Mix Modeling (MMM), and incrementality testing into a comprehensive, data-driven framework. This session will explore how this approach provides a balanced view of marketing performance, enabling brands to make more strategic decisions and optimize cross-channel investments. Attendees will gain practical insights on establishing a unified measurement system, aligning it with broader marketing strategies, and preparing data foundations that can scale as measurement needs evolve.

Join us to learn how unified measurement can be the cornerstone of your 2025 marketing strategy, giving your brand the tools to navigate a rapidly changing landscape with confidence and clarity.

 

From Creative to Holistic Channel Measurement: Uncovering the Trends in both Creative and Channel Measurement in 2024

Hosts Erika Dial, Associate Director, Bamboo; Elyse Morris, Agency Lead, TikTok; and Kelsey Kearns, Head of CS, Rockerbox | August 16, 2024 @ 2 p.m. ET

Measuring creative alone isn't enough. To truly understand and optimize your marketing efforts, brands must adopt a holistic approach that encompasses both creative and channel measurement. We'll discuss the importance of integrating Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) into your measurement strategy. These advanced methodologies provide a comprehensive view of how different channels and creative elements work together to drive performance.

Join us as we uncover the trends in creative measurement, demonstrate the value of a broader measurement strategy, and provide actionable insights to help you elevate your marketing efforts in 2024 and beyond.

 

The Expansion of Measurement: From Attribution to MMM to Testing

*A Panel Discussion on the Role and Value of the Various Measurement Solutions Available to Marketers Today

Hosts: Ron Jacobson, CEO at Rockerbox and Friends | October 22, 2024 @ 2 p.m. ET

The methodologies available to marketers are becoming increasingly complex. From the precision of Multi-Touch Attribution (MTA) to the broader scope of Marketing Mix Modeling (MMM) and the insights gained from incrementality testing, brands are faced with an array of tools to optimize their strategies. However, the question remains: Which measurement solution works best in which context, and how should marketers combine these to maximize efficiency and ROI?

In this panel discussion, industry leaders will dive into the pros, cons, and use cases for each measurement approach. Attendees will learn how to effectively balance MTA, MMM, and testing to create a more comprehensive understanding of their marketing efforts. The conversation will cover real-world examples, best practices for leveraging each solution, and how to adapt as the measurement landscape continues to evolve. Whether you're looking to sharpen your attribution strategies or understand how to incorporate incrementality tests into your marketing, this webinar will provide actionable insights to elevate your measurement strategy.

Key Takeaways:

  • Understand the strengths and limitations of MTA, MMM, and testing in today’s marketing ecosystem.
  • Learn when to use each measurement solution based on campaign goals and marketing objectives.
  • Explore best practices for combining these methodologies to achieve a holistic view of marketing performance.
  • Get real-world insights on how leading brands are adapting to the shifting measurement landscape.

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