Webinars

The methodologies available to marketers are becoming increasingly complex. From the precision of Multi-Touch Attribution (MTA) to the broader scope of Marketing Mix Modeling (MMM) and the insights gained from incrementality testing, brands are faced with an array of tools to optimize their strategies. However, the question remains: Which measurement solution works best in which context, and how should marketers combine these to maximize efficiency and ROI?

In this panel discussion, industry leaders will dive into the pros, cons, and use cases for each measurement approach. Attendees will learn how to effectively balance MTA, MMM, and testing to create a more comprehensive understanding of their marketing efforts. The conversation will cover real-world examples, best practices for leveraging each solution, and how to adapt as the measurement landscape continues to evolve. Whether you're looking to sharpen your attribution strategies or understand how to incorporate incrementality tests into your marketing, this webinar will provide actionable insights to elevate your measurement strategy.

Key Takeaways:

• Understand the strengths and limitations of MTA, MMM, and testing in today’s marketing ecosystem.
• Learn when to use each measurement solution based on campaign goals and marketing objectives.
• Explore best practices for combining these methodologies to achieve a holistic view of marketing performance.
• Get real-world insights on how leading brands are adapting to the shifting measurement landscape.

With traditional browser-based tracking on the decline, marketers are under pressure to maintain visibility into performance and optimize media investments. Google’s Conversions API (CAPI), via Enhanced and Offline Conversions, offers a powerful path forward — but not all implementations are created equal.

In this webinar, Rockerbox will break down how its Google CAPI integration goes beyond closing attribution gaps to actively improve campaign efficiency. Learn how Rockerbox automatically delivers high-quality, server-side conversion data to Google Ads — enabling better optimization through more complete, privacy-compliant signal. We’ll cover how our conversion segmentation features (e.g., new vs. repeat buyers, product line-specific purchases) allow brands to tailor goals and drive smarter outcomes, all with minimal lift.

We’ll also share learnings from early adopters who are using Rockerbox-powered conversion events to test into new audiences and improve revenue-driving campaigns.

What you’ll learn:

• Why segmentation of conversion events (e.g., new vs. repeat, product line) matters for performance
• How to create net-new conversion actions for more precise campaign optimization
• Lessons from brands actively testing Google CAPI today
• How to get started with Rockerbox's CAPI — no heavy dev lift required

Whether you're looking to improve your ROAS, test new campaign objectives, or future-proof your tracking, this session will equip you with a clear strategy to get more out of your Google Ads investment.

In today’s economic climate, marketing leaders are under increasing pressure to prove ROI fast. The result? A growing emphasis on lower-funnel, last-click performance tactics — often at the expense of long-term brand growth. But deprioritizing top-of-funnel (TOF) efforts can have lasting consequences on pipeline, CAC, and LTV.

Join Rockerbox and industry experts for a conversation on how to navigate internal pressure to cut brand spend — and build a business case for maintaining TOF investment. We'll explore how to use data to demonstrate TOF value, what a balanced media strategy actually looks like, and how brands can protect long-term growth even in uncertain times.

Key Topics:

• The real risks of a performance-only mindset
• How cutting brand impacts CAC and customer payback over time
• What Rockerbox data tells us about top-performing brands' media mixes
• Strategies for communicating TOF value to finance and leadership
• Measurement approaches that validate TOF performance