Webinars

Is your performance tracking with the market, or falling behind?

In a digital landscape defined by volatility and shifting consumer behavior, historical data is your most reliable compass. To build a winning strategy for the year ahead, you first need to understand the true benchmarks of the year we just closed.

Join us for a data-rich retrospective as we unpack the definitive trends in Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS). We aren’t just looking at the averages; we are going deep into the data to reveal how these metrics have evolved year-over-year.

In this session, we will move beyond generic benchmarks to provide granular insights segmented by company size and industry vertical. Whether you are a scaling startup or an established enterprise, you will walk away with the context needed to validate your past performance and optimize your future budget allocation.

The methodologies available to marketers are becoming increasingly complex. From the precision of Multi-Touch Attribution (MTA) to the broader scope of Marketing Mix Modeling (MMM) and the insights gained from incrementality testing, brands are faced with an array of tools to optimize their strategies. However, the question remains: Which measurement solution works best in which context, and how should marketers combine these to maximize efficiency and ROI?

In this panel discussion, industry leaders will dive into the pros, cons, and use cases for each measurement approach. Attendees will learn how to effectively balance MTA, MMM, and testing to create a more comprehensive understanding of their marketing efforts. The conversation will cover real-world examples, best practices for leveraging each solution, and how to adapt as the measurement landscape continues to evolve. Whether you're looking to sharpen your attribution strategies or understand how to incorporate incrementality tests into your marketing, this webinar will provide actionable insights to elevate your measurement strategy.

Key Takeaways:

• Understand the strengths and limitations of MTA, MMM, and testing in today’s marketing ecosystem.
• Learn when to use each measurement solution based on campaign goals and marketing objectives.
• Explore best practices for combining these methodologies to achieve a holistic view of marketing performance.
• Get real-world insights on how leading brands are adapting to the shifting measurement landscape.

Q1 is critical for setting the stage for the entire year, but creating a measurement strategy that lasts past March is a common challenge. With endless metrics available and limited resources, how do you determine which initiatives will actually move the needle?

Join us for a practical guide on cutting through the noise and building a prioritized measurement roadmap. This webinar is designed to help you move from being overwhelmed by data to being empowered by a clear plan. We will move beyond simple tracking to discuss how to structure your year around high-impact learning agenda items.

Are your Quarterly Business Reviews (QBRs) feeling less like strategic partnerships and more like upsell opportunities? When you rely solely on platform-native data, the conversation inevitably steers toward "spend more to get more." It’s time to change the narrative.

Join us for a tactical deep dive into how leading consumer brands are reclaiming the QBR. We will discuss how to bring independent Multi-Touch Attribution (MTA) data to the table to challenge platform claims, verify reported ROAS, and demand better performance.

Through hundreds of conversations with companies like yours, we’ve uncovered five core problems plaguing marketing and data teams—from fragmented data to a lack of transparency. But is your Multi-Touch Attribution (MTA) partner actually solving them?

Join us for this webinar as we translate these common struggles into five high-value use cases for your MTA. We will move beyond the problems and focus on the solution: how to utilize Rockerbox to diagnose issues and maximize value.

Don't let your media spend get lost in the noise of peak promotional periods. Join us for a session focused on Maximizing Spend in Big Promotional Moments, where we’ll dive into effective spending strategies to prepare for and dominate the summer promo season, including Memorial Day, Mothers/Fathers Day, and July 4th. Learn how to ensure your marketing budget delivers maximum return during these critical, high-volume periods by optimizing your creative, placement, and verification efforts.

This webinar provides a practical overview of how to approach and manage the challenge of multiple, and often conflicting, measurement systems. In an environment of data proliferation and uncertainty, organizations must learn how to effectively evaluate diverse data points. Join us to explore strategies for decision-making in ambiguity, focusing on methodologies for assigning appropriate trust levels to different measurement solutions to ensure confidence and clarity in your data-driven choices.