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Secure Marketing Measurement

Rockerbox Unifies Your

Rockerbox Unified Measurement brings Multi-Touch-Attribution (MTA), Marketing Mix Modeling (MMM), and Testing into a singular view of your marketing performance—powered by your data foundation, centralized and structured by Rockerbox.

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Overview

Reliable, Trustworthy All-in-One Marketing Measurement

Rockerbox simplifies the complexities of multi-channel marketing measurement by unifying all your advertising data in one platform. Our platform provides a reliable, unbiased data foundation for decision-making, leveraging a unified approach to analysis that includes:

Multi-Touch Attribution (MTA): Understand the customer journey and optimize channel performance.
Marketing Mix Modeling (MMM): Align your budgeting and forecasting with data-driven insights.
Incrementality Testing: Validate the true impact of your campaigns and identify growth opportunities. With Rockerbox, you can confidently optimize media investments, improve marketing performance, and accelerate growth.

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Why Choose Rockerbox?

Rockerbox offers a complete marketing measurement solution that brings together the strengths of various methodologies in one seamless platform.

Our key benefits include:

Unified Measurement: Gain insights from MTA, MMM, and Incrementality Testing—all within one platform, ensuring a consistent and accurate view of performance.
Data Foundation: Centralize all marketing data, from 100+ ad platforms, including online and offline channels, to create a single source of truth.
Professional Services: Work with our dedicated experts to make sense of your data, calibrate methodologies, and drive actionable insights.
Enterprise-Ready: Built for the needs of large brands, Rockerbox is fully compliant with GDPR and SOC2, providing reliable and secure data solutions.

Product Lines

Helping You Solve Your Daily Challenges

Data Foundation

Gain a unified view of marketing data

Your marketing strategy is complex and far-reaching, and getting all of the data from your channels and channel campaigns in one place is far from an easy task, let alone ensuring that data is accurate. Rockerbox helps you eliminate siloed data from ad platforms and allows you to finally see a unified view of the impact of your marketing on buyers.
Balance privacy standards and detailed data

Detailed data is a necessity for creating an end-to-end view of the buyer journey. Rockerbox takes the complexity out of first-party data collection and identity resolution, giving you an unparalleled understanding of how your buyers interact with all your marketing touchpoints.
Get data into your data warehouse with ease

As a marketer, you should be able to leverage your data as you see fit. Rockerbox gives you the best of both worlds—view data in detailed UI pages or transfer it to your data warehouse (Snowflake, Redshift, BigQuery) where you can make it available for further analysis in your BI tools.
Marketing Analysis

MMM the future based on results from the past

Marketers are rediscovering the power of Marketing Mix Modeling (MMM): a time-tested statistical method that leverages historical data to predict the future correlation of ad spend and revenue. With Rockerbox, we make this method accessible for marketers to use in creating data-backed budgets
Reduce inefficient marketing spend

How do you know that the money spent on advertising channels is truly paying off? With the fast-paced nature of social advertising, B2C marketers need a way to track performance on a daily basis, monitor progress toward marketing campaign goals, and make adjustments. Rockerbox offers all of this in a dashboard channel managers will access daily.
Fill in the gaps of the attribution puzzle

Last- and first-click attribution models miss vital parts of the customer journey and discount the impact of all the many channels your users interacted with on their way to becoming a customer. With custom multi-touch attribution software from Rockerbox, you can see the impact of all your marketing channels so you know where to allocate your time, money, and resources for the best results.

$5.9B+

in tracked marketing channel spend across top brands

$200M+

of dollars saved in wasted ad spend in 2023

1M+

hours saved across customer marketing teams in 2023

75+

integrations to support your complex marketing mix

Case Study

Bringing Clarity to
Complex Marketing Strategies

“Rockerbox is a perfect fit for our complex marketing strategy. No other platform was able to accommodate the decentralized nature of our various markets and yet still provide us a cohesive and clear understanding of their impact at large and on a granular level. Working with Rockerbox gives us the full-stack approach to marketing measurement we need to continue to scale.”

-David Cohen, Chief Data Officer at Weight Watchers

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Marketing Measurement
Built For the Enterprise

Rockerbox brings together multiple methodologies to provide a comprehensive view of your marketing performance:

Data Centralization

Collect and consolidate data across all channels and platforms, eliminating silos and ensuring data accuracy.

Unified Methodologies

Use Multi-Touch Attribution for in-channel optimization and as the foundational methodology on top of your Data Foundation, Marketing Mix Modeling for strategic budget planning, and alongside Incrementality Testing for validating and calibrating your Attribution results.

Customizable Insights

Leverage our Scenario Planner to explore different budget scenarios, optimize your channel mix, and align your marketing strategy with your business goals.

Expert Guidance

Our Professional Services team helps you interpret data, align on the right measurement strategies, and drive growth through informed decision-making.

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FAQs

The Better Approach to Measurement

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What makes Rockerbox’s marketing measurement approach unique?

Rockerbox provides a unified marketing measurement platform that combines Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Incrementality Testing. Unlike other solutions, our platform centralizes all your advertising data across channels, offering an unbiased, single source of truth. This triangulated approach allows marketers to benefit from the strengths of each methodology—data foundations and optimization with MTA, strategic budgeting with MMM, and validation of true campaign impact with Incrementality Testing—all in one place.

How does Rockerbox help with data centralization?

Rockerbox centralizes your marketing data from over 100 ad platforms, including online and offline channels. Our platform eliminates the need for multiple data vendors by consolidating all your performance data into a single, consistent dataset. With Rockerbox, you can maintain a uniform taxonomy across channels, access detailed path-to-conversion data, and seamlessly integrate this data into your data warehouse or BI tools for further analysis—without requiring engineering resources.

What types of professional services does Rockerbox offer?

Rockerbox offers expert-driven professional services to help you maximize the value of your data. Our team assists with data onboarding, model customization, and the interpretation of measurement results. We provide ongoing support to align your measurement strategy with business goals, guide change management, and ensure that you are using the best methodologies to optimize your marketing investments. Whether you need help understanding MMM outputs, validating MTA models, or planning effective incrementality tests, our experts are here to support you.

How does Rockerbox ensure data privacy and compliance?

Rockerbox is designed to meet the highest standards of data privacy and security. Our platform is SOC2 Type 2 certified and fully compliant with GDPR and various U.S. state privacy regulations. We provide flexibility with a first-party pixel that can be self-hosted or integrated server-side for added security. With Rockerbox, you can confidently manage your marketing data, knowing that privacy and security are at the core of our operations.