Announcing Rockerbox Testing: Unlock Incrementality

At Rockerbox, we understand that making data-backed decisions is crucial. That's why we are thrilled to announce our newest offering: Rockerbox Testing — designed to help brands like yours discover the true incremental impact of every marketing effort.

Why Incrementality Matters

With Rockerbox Testing, you can now uncover the incrementality of your marketing with Rockerbox. Our fully managed offering guides brands through the design, implementation, analysis and interpretation of incrementality tests so you can determine the incremental impact of your marketing at a given time.  With Rockerbox Testing, you can:

• Optimize Your Spend: Allocate your marketing budget to the channels and tactics that deliver real growth, reducing waste and maximizing return on investment.
• Validate Your Strategies: Confirm which campaigns are genuinely contributing to your business goals, allowing you to double down on what works and pivot away from what doesn’t.
• Drive Informed Decisions: Leverage data-driven insights to guide your strategic decisions and improve performance across all channels.

Introducing Rockerbox Testing: Your Path to Incremental Insights

Rockerbox Testing empowers brands to uncover incrementality of their marketing efforts. This offering completes our triangulated measurement approach, alongside Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA), providing clear, actionable insights to optimize your marketing strategy.

MTA and MMM: Better with Testing
Rockerbox Testing helps brands to get even more value out of MTA and MMM. MMM results can be validated through incrementality testing while daily optimizations based off MTA can be calibrated based off historical tests with Rockerbox’s Custom Credit Allocation.

How Rockerbox Testing Works

1. Define the Experiment Together: We start by collaborating with you to identify the marketing tactics or channels that are most important to test. Whether you have specific questions or need guidance, we help you define clear KPIs, select test parameters, and determine the appropriate control groups to ensure the experiment is set up for success.
2. Execute with Expertise: Our team manages the entire testing process, implementing experiments across your targeted media channels using methods like A/B testing, geo-testing, difference-in-differences tests, and randomized control trials. We ensure that each test is conducted precisely, uncovering the specific insights you need.
3. Analyze Incremental Impact: Our experts analyze the test results to reveal the true incremental impact of your marketing activities. You’ll receive a detailed assessment of key metrics, such as revenue lift or incremental Cost Per Acquisition (iCPA), helping you understand what's driving real value.
4. Integrate Insights Across Models: We integrate testing results with your existing MMM and MTA outputs, refining your overall measurement framework. This approach provides you with a more holistic and validated view of your marketing effectiveness.
5. Optimize and Drive Results: Based on the insights gathered, we recommend strategic adjustments and opportunities for scaling. Our team works closely with you to optimize your marketing strategy, ensuring that every dollar spent drives the highest possible return.

Why Choose Rockerbox Testing? The Power of Partnership

At Rockerbox, we believe that testing should be more than just a tool — it should be a partnership. What sets Rockerbox Testing apart is our commitment to collaborating with you at every step. From defining your strategy to analyzing results and implementing optimizations, we’re in it together.

• Personalized Strategy Development tailored to your unique business needs.
• Expert Execution and Analysis to ensure precise, actionable insights.
• Holistic Integration of Results for a complete view of your marketing effectiveness.
• Continuous Optimization Support to keep your strategies aligned with your growth goals.

Get Started with Rockerbox Testing Today

If you’re ready to unlock the full potential of your marketing efforts, now is the time to partner with Rockerbox. Discover how Rockerbox Testing can help you validate your strategies, optimize your spend, and drive the highest possible growth.

Learn More About Rockerbox Testing or Contact Us Today!