Welcome to the latest edition of The Rockerbox Goldmine, where we bring you the latest insights, product updates, and industry trends to help you stay ahead in measurement and attribution.
This month, we’re covering:
✅ An Invite for Brands-Dinner at eTail West
✅Upcoming Webinars
✅ New Rockerbox Content & Thought Leadership
✅ The Latest Trends in Adtech
We’re hosting an exclusive private dinner at eTail West—an opportunity to connect with fellow marketers, share insights, and discuss what’s next in measurement over a great meal.
📍 Morton’s The Steakhouse, Palm Springs
📅 February 24th
⏰ 6:15 PM
Spots are limited—RSVP here and we will confirm your spot (limited to brands only).
📅 February 20th – The Future of Measurement: Moving Beyond Last-Click
Last-click attribution is outdated. This webinar explores how MTA, MMM, and incrementality testing work together to create unified KPIs that provide a clearer picture of marketing performance. Learn why last-click falls short, how to integrate multiple methodologies, and how to establish KPIs that drive smarter decisions. Save Your Spot!
📅 March 4th – Optimizing MMM with Narrow Priors
Priors are key to faster, more accurate MMM models—but not all priors are created equal. This session dives into how narrow priors, informed by MTA, testing, and domain knowledge, can refine model precision and improve forecasting. Get actionable insights on optimizing MMM for better decision-making. Register Now!📰
Turning Insights Into Action: A Spotlight on Effective Marketing Mix Modeling
A recent Rockerbox case study highlights how top brands don’t just analyze MMM insights—they act on them decisively. By immediately applying findings to optimize media plans, calibrating MMM with MTA for a unified view, and continuously refining their models, they turn measurement into a competitive advantage. The takeaway? Successful brands treat MMM as a dynamic tool, using it to drive smarter, faster, and more strategic decisions. 🚀
Everything You Need to Know About Incrementality Testing with Rockerbox
Traditional attribution can overestimate channel performance—incrementality testing reveals the causal impact of your marketing spend. Rockerbox’s data-driven approach combines geo-testing, flexible testing packages, and strategic test prioritization to help brands validate performance, refine MTA models, and optimize budgets with confidence. The result? Smarter investment decisions, stronger measurement frameworks, and a clear path to maximizing growth.
If you’re looking to refine your attribution, implement incrementality testing, or improve budget forecasting, we’d love to chat.
📅 Schedule a Demo: Book Time with Our Team
See you in next month’s Goldmine!