Blog for Marketing Attribution | Rockerbox

Webinar: The Future of Measurement: Moving Beyond Last-Click with Unified KPIs

Written by Ashley McAlpin | Feb 5, 2025 4:07:40 PM

Marketers, it’s time to face the facts: last-click attribution is no longer enough to capture the complexity of today’s multi-channel customer journeys. With evolving consumer behavior and diverse touchpoints influencing decisions, relying on outdated metrics can leave your strategy falling short.

That’s why we’re thrilled to invite you to our upcoming webinar:
"The Future of Measurement: Moving Beyond Last-Click with Unified KPIs"
📅 Date: February 20, 2025
Time: 2 PM ET

👉 Register Now

This is your chance to hear from industry leaders at Rockerbox and New Engen as they share actionable insights into revolutionizing your marketing measurement strategy.

What You’ll Learn:
In this one-hour session, we’ll explore:

  1. The Shortcomings of Last-Click Attribution
    Why last-click no longer reflects the reality of today’s multi-channel customer journeys and how it can lead to misguided decisions.
  2. The Power of Unified KPIs
    How Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and incrementality testing work together to create a more accurate, actionable view of performance.
  3. Steps to Future-Proof Your Measurement Strategy
    Practical tips to build KPIs that align with your business goals, ensuring you’re making data-driven decisions that drive real growth.

Why Attend?
This webinar is perfect for marketers looking to:
🎯 Transition from outdated attribution models to advanced, unified KPIs.
🎯 Gain clarity on the role of MTA, MMM, and testing in uncovering performance drivers.
🎯 Learn actionable steps to optimize their marketing efforts and improve ROI.

With real-world examples and expert insights, you’ll walk away with the knowledge and tools to build a measurement strategy that meets the demands of today’s dynamic marketing landscape.

Meet the Speakers:
Hear from leaders who know the ins and outs of modern marketing measurement:

  • Join Courtney Bittelari, Director of Analytics at New Engen
  • Ashley McAlpin, Head of Marketing at Rockerbox 

Reserve Your Spot Today!
Don’t miss this opportunity to future-proof your measurement strategy and maximize your marketing impact.

👉 Register Now

We can’t wait to see you there! 🚀

The future of measurement is unified, comprehensive, and actionable. Are you ready to move beyond last-click and embrace a strategy built for growth? Join us on February 20th at 2 PM ET to find out how.